You’ve heard the phrase, “It’s nothing personal, it’s just business.” Ironically, being personal is one of the most effective business strategies, and video takes it to the next level. Video blogging is more relevant than ever. Below are three key insights to help you make the most out of your video blog:
Video Blogging Caters to Short Attention Spans
The world of digital content is ruled by instant gratification. Shoppers want products fast. Readers want articles that get to the point. Viewers want to watch short clips that captivate and entertain without demanding too much of their time. Instagram and YouTube stars have long capitalized on micro stories to gain viewers and grow their brands. As a vlogger, you have the freedom to publish videos ranging from less than a minute to longer content for when viewers have time to sit down and relax. You might choose to record regular 5-minute clips with the occasional half-hour special. You can change the format of your vlogs as you gain a better understanding of your audience and the types of content they want to see most.
Internet Content Is Converging with TV
Gone are the days of tuning in to a new episode of a TV series at a set time each week. As online streaming services like Netflix, Hulu, and YouTube continue to grow, viewers are craving online episodic content with communities of ongoing viewers like themselves. For your business, you can create and distribute content that supports your brand’s products, identity, and community. And with so many streaming services available across devices, you have numerous ways to get your videos out to viewers, even right into their living rooms.
Humanizing Your Brand Makes You More Competitive
Video blogging lets you market yourself in one of the most candid ways possible. Viewers want the inside look into your business, and to get a sense of the real people behind the brand. You don’t have to be a professional YouTuber or Instagrammer to reap the benefits. In fact, if you work in a more “formal” industry like finance, law, or medicine, video blogging can show your audience that you are down-to-earth and have interests and hobbies just like them. Video blogging can help your business gain exposure and stand out from the competition as customers are able to relate personally to you and your brand.
Whether you’re attending an industry event, sharing tips on a new product, or simply showing viewers around your office, video blogging lets you connect with your audience like never before. The more personable and engaging your videos are, the more fans and potential customers will want to work with your business.