Getting Great Behind the Scenes Photos of Your Business
Photos give your audience a vivid and compelling look into your business. Beautiful behind the scenes images can be used for a stronger, customized marketing campaign, and can humanize your brand. Learn more with these tips.
Define the Purpose of the Photo
A photo should do more than catch a viewer’s eye. It should tell a story, evoke emotion, or show intricate details about your company or product. Are you targeting a specific demographic or lifestyle? Does the photo fit well with your overall marketing campaign? What does it say about your brand? Does it evoke the emotions you want your customers to feel? Are you trying to build trust, drive curiosity, or just enlighten your audience? Analyze the goal from both an emotional and business perspective to determine what aspects of your business you want to share with your customers.
Show Your Employees in Action
Business is all about people. Showing your employees engaged in their work helps build a personal connection with your audience. Rather than stage these photos, try to capture natural action while keeping in mind traditional photography tricks. Most photos work best when the subjects are slightly off center – study the rule of thirds and try to frame the subjects in the target areas to create a natural feel. Photograph employees while they’re interacting with customers, focused on a technical task, or enjoying a coffee break. If you have a service-based business such as a restaurant, auto repair shop, or pet grooming shop, employee photos are a must.
Show Your Manufacturing and Shipping Process
Transparency builds trust. Customers rarely see what happens before a product reaches their door. What raw materials are used? Who supplies it? How are the materials shaped and combined to form the final product? What is involved in the quality control process? The more detailed photos you can provide of your manufacturing and shipping process, the more fascination and trust you can build with your audience. Pay attention to angles, details, and lighting to capture clear, attention-grabbing images.
Edit Your Photos Strategically
From free photo-editing smartphone apps to professional grade software like Adobe Photoshop, there are countless ways to spruce up your shots. You can adjust the brightness, contrast, and saturation, selectively sharpen or blur specific areas, create collages, or apply filters. Approach the editing process with specific goals in mind, and don’t go overboard. For example, you can draw attention to a face or product feature by sharpening the target and blurring less important elements of the photo.
Experiment for Great Behind the Scenes Photos
Practice may not make perfect, but it will make for pretty successful photos. Get to know every feature of your camera, and experiment with different lighting, angles, and backgrounds. Photograph a variety of subjects, and pay attention to the feedback you get from your audience. What photos receive the most interaction on social media? Give your followers more of what they want, and watch your audience grow.
Work with a Professional Photographer
While great behind the scenes photos can captivate your audience, poorly taken photos can do the opposite. If you don’t have professional photography experience, consider hiring a specialized photographer who can present your small business in the best light.
With proper planning, interesting subjects, and some light editing, you can get great behind the scenes photos that will captivate and build familiarity with your audience. Don’t be afraid to show off the best your business has to offer.