Simply having a website isn’t enough to grow your online presence. The quality, functionality, and overall value your website provides can mean the difference between loyal customers and no customers. It might seem like yet another expense, but should you manage your website or hire a professional? Learn the pros and cons.
Managing Your Own Website
The most important thing to consider when deciding whether to manage your own website is the focus of your business. If you or someone on your team specializes in website design and has extensive knowledge of programming and web security, then you have a compelling case for doing it yourself. Otherwise, you should spend your time on more vital tasks and leave your website in more capable hands. While you can take the time to learn how to build and maintain a website, it takes years of studying and practice to become proficient. That’s time you could be spending adding other value to your business, but if you’re up to the task, here are a few pros and cons of managing your own website.
Less cost in the short term when compared to hiring a professional
More control over the overall look and function of your website
Can work fine if you are well-versed in programming and web management, or have the time to learn
May cost more in the long term due to crashes, obsolescence, bandwidth issues, security breaches, etc
Requires extensive knowledge of various programming languages and the latest trends in web design
Your vision of the site may not be the most effective for attracting visitors and driving sales
Time spent managing the site is time spent not working on other areas of your business
Hiring a Professional to Manage Your Website
Many business owners underestimate the knowledge required to manage a website and overestimate the cost of hiring a professional for the job. Web management pros do much more than check to see if your website is still up and running; they optimize your website to deliver the best user experience, keep it up to date, backup your data, and perform a variety of checks to prevent crashes and security breaches. From third-party companies to independent contractors, there are many providers competing for your business. With some research, you can most likely find web management services that fit your budget. Even if you’re a seasoned pro, hiring someone else to handle the task lets you spend more time building your business.
Faster turnaround when identifying and resolving issues
Services may be available at a competitive price
Deeper knowledge and understanding of websites
More time to focus on other aspects of your business
Reduced risk of crashes, slowdowns, and security issues
Experienced recommendations on how to best implement your goals through your website
Can be expensive, especially in the short term
Level of service varies by provider
Less immediate control over your website
May not be worth the investment if you or your staff is well-versed in web management
However you choose to manage your website, be sure to consider the time, cost, benefits, and risk. For most businesses, the cost of hiring a professional website manager pays for itself, but if you or someone on your team is a website guru and you have the time to invest your focus in an additional aspect of running your business, then it may be just as beneficial to manage your website first-hand.