Posts

Video Pre-Roll: What is It and How Can You Use It?

Video pre-roll can be highly effective when marketing your business, but most business owners aren’t even sure what it is. Read on to learn more.

Top 10 Display Advertising Books for Beginners

With so much info out there for display advertising, it’s hard to know where to start. Check out our top 10 best books to get direction.

Benefits of Marketing Personas

Developing marketing personas allows you to target your ideal customer with a more genuine message. Learn more about targeting the right audience to gain more business.

Top 10 Tips for Marketing to Millennials and Generation Z

Marketing to millennials and Generation Z is a completely different ballgame. Learn more about developing authentic relationships with this demographic.

Non-profit Website Considerations

The temptation is to keep it inexpensive, but there are special considerations for developing a successful non-profit website. Find out more before you begin.

Questions to Ask When Choosing an Advertising Agency

Choosing an advertising agency is an exciting process. Make it enjoyable and efficient with our checklist of questions.

The 3 Biggest Website Mistakes to Avoid

Are you building trust and loyalty with your website? If you’re not sure, read on to learn about the biggest website mistakes and how to avoid them.

5 Things Your Press Release Must Include

Good press can do wonders for brand recognition. Make sure your press release gets noticed for the right reasons with this list.

Improving Customer Loyalty with Market Segmentation

When you’re growing your small business, the key to customer loyalty may be market segmentation. Read on to learn more.

3 Tips for Marketing to Generation X

There’s lots of talk about Boomers and Millennials. Check out these tips for effective marketing to Generation X.

What Big Box Stores Teach Us about Customer Service

Some stores like Nordstrom have a reputation for excellent customer service, others not so much… Learn about the insights you can get from big box stores.

Should We Invest in Content Marketing?

Learn more about content marketing and the benefits that might make it worthwhile to pursue.

How to Use Testimonials to Increase Sales

Great customer testimonials can help grow your business – they’ll set you apart from the competition and make prospecting easier.

How to Gain Customer Trust and Stay Top of Mind

These days, your prospects have many choices – so, how can you increase trust and stay top of mind? Read on for tips that will keep customers coming to you.

How to Become a Recognized Authority

Your expertise and knowledge are assets you can use to draw in new customers. Learn how to become a recognized authority with these steps.

Will Your Small Business Benefit from Commercials?

TV advertising is no longer out of reach for small businesses. Learn ways to promote your business with TV commercials that you can afford.

The Top 3 Advantages of TV Advertising

While YouTube and Netflix grant viewers a wider range of options away from traditional network and cable channels, there’s still something to be said for TV advertising.

Will Your Business Benefit from Commercials?

Commercials are a long-valued traditional form of advertising, but many brands have debated recently the value these slots offer organizations, especially with the price continually rising.