Lead generation is the process of converting a visitor or prospect into someone genuinely interested in your company’s products and services. One of the most cost-effective ways to generate leads is through your website. It’s time to put your website to work for you – read our tips for maximizing on-site lead generation and make the most of your online presence.
Install Live Online Chat
In the age of instant gratification, people want to speak with a representative immediately without having to call and worry about business hours or navigating a long phone menu. Having a 24/7 live online chat lets anyone connect with your business quickly and get information from a real person at their own convenience.
Showcase Your Product or Service in a Video
Text descriptions and photos can only show so much, but with video, you can show your product or service in action. Videos are especially effective in generating leads for a complex product or a new model that outperforms the old.
Make Your Website Mobile-Friendly
People are constantly on their phones, and more and more people are browsing the web through mobile as opposed to a desktop or laptop computer. Unfortunately, many businesses still haven’t optimized their website for mobile viewing. By making sure your website and all its features display and function properly on mobile devices, you can increase your prospects of generating leads and avoid driving visitors away.
Publish Quality Blog Posts
Informative and entertaining blog posts create value for readers. They also establish you as an expert in your field and can boost your search engine rankings. The more high-quality posts you publish, the better your chances of converting readers into customers.
Link to Your Social Media Pages
Include links to your Facebook, Twitter, Instagram, YouTube, LinkedIn, and other social media pages. Different people prefer certain social media outlets over others, so the more options you give them, the more likely you’ll be able to gain a follower and possibly a loyal customer.
Offer Free Trials or Demos
Few things prompt immediate interest like the word ‘free.’ Whether it’s a trial, demo, or product sample, offering a no-cost test of your product or service removes some of the customers’ hesitations. If your product is a hit, people will buy.
Offer Free Ebook Downloads
Like blog posts, ebooks create value for your audience and establish you as an authority in your field. But unlike blog posts, ebooks give customers information that’s saved directly on their own device. Readers will most likely make several forays into the content before they get to the end, keeping your brand fresh in their minds.
Include an On-Site Lead Generation Contact Form
You’ve most likely seen contact forms on other websites. Visitors can enter their details and sign up for a newsletter, coupons, bonus content, or other benefits. You can build one into your website to give visitors a quick and easy way to interact and familiarize themselves with your brand.
After a potential customer calls, chats, downloads your ebook, or subscribes to your mailing list, send them a personalized thank-you. This simple act of courtesy and appreciation can be the deciding factor in converting a lead into a loyal customer.
Test and Measure
No matter which methods of on-site lead generation you try, it’s important to test and measure the results. Doing so will help you identify the most effective venues for your business in terms of cost, traffic, conversions, and other key metrics. It will also help you modify or weed out underperforming strategies. Continuous testing and measurement is crucial as your business, technology, and trends evolve.