5 Huge Benefits of Adding Your Business to Online Directories
The ultimate goal of online marketing for your business is to be easily discoverable by current and prospective customers. To make this happen faster and more efficiently, consider the use of online directories such as Yelp, TripAdvisor, Facebook Pages, Apple Maps, Google My Business, LinkedIn Company Directory, and more. By submitting content to these online directories, you can ensure your business is visible to potential customers.
Provide Valuable Information
The primary benefit of adding your business information to online directories is to provide potential customers with the information they need now. Thanks to the internet, customers expect instantaneous access to information. Whether they are searching for your hours of operation, restaurant menu, or physical mailing address, it must be available online and up-to-date. If it takes them too long to find this information, they’re more likely to go somewhere else.
Boost Domain Authority
When you submit your business information to an online directory, this increases your foothold in the online marketplace. The more sites your business name is mentioned on, the more authority your business has. Domain authority is based on a scale of 1 to 100 with the highest scores representing the highest traffic and best rankings. Google uses this authority to decide how relevant your business is to customers. Online directories like Facebook offer you the ability to boost your presence through domain association.
Improve SEO Ranking
Right along with domain authority, each time your site is listed in an online directory, you increase your SEO ranking. Search engine optimization is the key to getting your page recognized on front page search results.
To implement SEO when working with online directories, the formula involves a focus on keywords. Use a tool like Keyword Planner to find out trends in keywords related to your industry. Then include these keywords in your online directory content, such as in your company description or history.
Go Local with Online Directories
Wherever you’re located, your business is local to someone. Online directories connect your local audience to you via GPS coordinates and satellite imagery. The trick is to make sure your name, address, and phone number (NAP) are consistent across every directory.
Each time you submit your business information, other automated business directories will pull your information for their sites. This will also help build your local clout for search results, but only if your NAP is accurate.
Boost Your Brand Visibility
Whether your business is just starting out or you need a brand reboot, online directories offer significant opportunity. When potential customers search for a service, product, or business like your own, there is potential that they will see your site listed in the search results.
Even if they choose another business right now, they’ll see your business advertised, evoking brand awareness and building recognition. The more familiar consumers become with your brand, the more likely they are to engage with you in the future.
More Visibility, More Influence
The bottom line is, a lack of data hurts your business when it comes to online search results. The more often your company information is available online, the better for your business. Increase your visibility by adding your business information to online directories today.