Advertising in 2021: Is My Business Taking Advantage of Current Techniques?

2020 has forced everyone to adapt to a new way of living and businesses have had to learn how to reach current and new customers in a drastically different world. And with 2021 right around the corner, now’s the perfect time to take advantage of current advertising techniques and up your business game for the new year.

It’s no secret that the younger demographics are ‘cutting the cord’ in increasing numbers. And it’s up to you to make your business accessible and relatable to today’s audience. OTT (Over the Top, also referred to as Connected TV), are ads served within streaming content on devices such as Roku, Apple TV, Amazon Firestick, and Smart TVs, allowing your business to reach people who may have cut the cord. The ads are non-skippable, which means the completion rate of these ads is near 100%.  Not only does this form of video provide the sight, sound, motion, and emotion of cable TV, but it also provides us with valuable data. Depending on the type of tactics you use in this form of advertising, we can show just how and to whom these ads were delivered.

Having an easy to find and searchable website is arguably more important than the business itself. If people have a question about store hours, products, or location, you need to have a website that people can go to for answers. But the work doesn’t stop once you have a domain name. You need to harness SEO (Search Engine Optimization) to make it easier for those who are searching for your goods and services to find you and not your competitors.

In this day and age almost everyone on the planet has some form of social media presence. And if you haven’t created one for your business you could be missing out on a large revenue source. According to BigCommerce.com, global social media ad spending doubled from $16 billion in 2014 to $31 billion in 2016 with a steady upward trend since then. That’s because most people spend their free time on their phones scrolling through their multiple social media accounts. So not only does it help to have a searchable page for customers to find and interact with, but you can also create targeted advertisements to reach new and existing customers on those platforms! Sites like Facebook allow you to create an ad and set parameters to who you want to see it. You can be as specific as age, gender, and search history or as broad as sending it to everyone within a certain distance to your business.

Never before have you had so much control over your advertising dollar, and in today’s world where people are spending more time than ever on their mobile devices, this is a strategy that you need to incorporate into your wheelhouse of techniques.