Impression Share: What to Know and Does it Really Matter?

Advertising Impression Share - Why is it important?

If you have an incredible ad that no one sees, it doesn’t really matter that it’s incredible. For your ads to be successful, they need to make an impression on viewers. When your advertisements make an impression, it means that they’re on view for prospective customers to see wherever you’ve purchased ad space—on Google, for […]

Market Share: What to Know for Your Advertising Purposes

Determining your advertising budget market share

No matter the product you’re advertising, you want to ensure you’re advertising it in a smart way so that you secure the biggest profit possible. There’s not necessarily one fool-proof way to advertise—different techniques work for different companies. That said, it’s a good idea to take market share into consideration when you’re planning your advertising […]

YouTube Ads Are Effective For These Important Reasons

YouTube Advertising

YouTube is the largest video-sharing website in the world, and it is relied upon by millions to get their news and other pieces of information that they care deeply about. That’s why it is so important for all marketers to think about why they might want to invest in YouTube ads. Specialized Targeting When advertising […]

Why Google Ads Are Effective and Best Practices

Google Ads Best Practices

Google’s dominance over other search engines presents a vast opportunity for businesses that leverage Google Ads to run advertising campaigns. Surveys indicate that nearly two-thirds of customers click on ads when searching for products and services to buy. This sheds light on why Google Ads are a highly effective marketing tool, boasting an impressive return […]

Third-Party Cookie Deprecation and Its Impact on Advertising

Cookie Deprecation and Digital Advertising

Google has stated that it plans to deprecate third-party cookies; this move has come with the introduction of Tracking Protection features, and full deprecation is anticipated to occur by the end of 2024. For businesses, brands, and advertisers, this change marks a profound shift in the way the industry operates. While this change may seem detrimental, […]

5 Essential Steps in Creating a Digital Marketing Plan

Digital marketing plan and strategy

Whether you run a small business, a medium-sized one, or a large one, digital marketing needs to be a part of your marketing strategy. You can continue to use traditional marketing methods such as print ads, TV ads, direct mail marketing etc. But along with these, you’ll also need to use some digital marketing strategies, […]

Stay Relevant, Stay Up-to-Date on These 2024 Trends in Digital Advertising

2024 trends in digital advertising

Digital advertising is an ever-changing field. There is nothing static about our industry, so as we begin the new year, it’s crucial to take a moment to analyze the projected industry trends for 2024. Being up to date is important, so let’s talk about what we should expect in digital advertising during the upcoming year, […]

CTV and OTTs: The Basics and What You Should Know

Remote control held in hand with tv blurry in background

These days, we’re always streaming things. If you’re a business professional and someone who watches videos on your smart TV, whether they be from Hulu or another platform, the advertising terms OTT and CTV are certainly relevant to you. However, even so, many are unfamiliar with the specifics of these important terms. Let’s delve into […]

The Crucial Role of Brand Awareness in the Digital Marketing Funnel

Arrow wooden board with the word BRAND AWARENESS on a banknotes. Business concept.

In the intricate landscape of digital marketing, brand awareness stands as the cornerstone that shapes the entire customer journey. Positioned at the top of the marketing funnel, it plays a pivotal role in guiding potential customers toward conversions and sales. Let’s delve into the importance of focusing on brand awareness and its impact on driving […]

The Ideal Length of a Digital Marketing Campaign

Entrepreneurs Discussing Digital Marketing Strategy

Digital marketing campaigns can be a great way to reach your target audience and achieve your marketing goals. One of the first questions business leaders have when planning their marketing strategy is how long should you run a digital campaign? There is no “silver bullet” answer to this question. The ideal campaign length will vary […]

How to set up a Business Instagram Account

Checking daily instagram feed, social media is part of our lives. Hands only in frame.

If you’re looking to grow and expand your business, then setting up a business Instagram account is crucial. Ensuring that your business has a digital footprint will lead to guaranteed growth. But in order to do that, you need to make sure that you’ve set up your business Instagram account correctly. To set up a […]

Social Media Advertising: The Key to Success in the 21st Century

Social Media Advertising

Social media is a powerful tool for anyone trying to reach a wider, or even niche, audience. It can be used to connect with customers, build brand awareness, and drive sales. Social media can also be a great way to reach new customers and promote your products or services outside of your local market or […]

Racing to Success: SEM vs. SEO in the Digital Marketing Arena

SEM vs SEO

252,000! Those are the potential new competitors that emerge each day in the digital landscape. With that many websites created daily, having a powerful marketing strategy is crucial for staying ahead in the game! Thankfully, you have two valuable tools at your disposal: SEM and SEO. Today, we’ll help you understand the key differences, and […]

Revamp Your Digital Marketing: Top Website Design Tips for Businesses

Website Design Tips for Businesses

When it comes to digital marketing, there’s only so far you can reach without a website. At the end of the day, you need to redirect leads to your products and services and into your sales funnels, and there’s no better tool for this. However, it’s not just about having a website. With over 1.8 […]

How to Set Up a Facebook Business Account

Setting Up a Facebook Business Account

Each month, 2.91 billion people use Facebook, and close to 80% are active daily. This is why creating a Facebook business page is a great way of enhancing your company’s online presence. If you’re not sure how to create a Facebook business page, read on for a step-by-step guide.   1. Create a Facebook Business […]

Embracing AI: Empowering Marketing Companies for Efficient Campaign Optimizations

Artificial Intelligence

In today’s rapidly evolving digital landscape, integrating artificial intelligence (AI) has become a powerful tool for marketing companies like ours. Far from replacing human expertise, AI offers many benefits that enable us to leverage campaign optimizations and achieve unprecedented efficiencies. Let’s explore the positive impact AI is poised to have on the future of digital […]

Understanding Reach vs. Impressions: Maximizing Your Digital Advertising Strategy

As a business owner in the digital age, it’s essential to have a solid understanding of key marketing metrics to make informed decisions about your advertising strategy. Two important metrics to consider are reach and impressions. While these terms may sound similar, they represent distinct aspects of your marketing efforts.   Reach: Connecting with Your […]

The Power of Programmatic Display: Efficient, Targeted, and Scalable Advertising

As a local business owner, connecting with current and potential customers is crucial for your success. In today’s digital landscape, traditional advertising methods alone may not be enough to reach your target audience effectively. That’s where programmatic display comes into play. In this blog, we’ll explore the benefits of programmatic display advertising and how it […]

Google Analytics 4 vs Universal Analytics: What You Need to Know

google analytics

Google Analytics GA4 is the next generation of Analytics that collects event-based data from both websites and apps. It is designed for the future of measurement, with features such as privacy controls, predictive capabilities, and direct integrations to media platforms. Google Analytics GA4 is different from Universal Analytics (the current Google Analytics platform) in how […]

7 Benefits of Professional Website Design Over DIY 

Web Design

Website design can make or break your business. Considering that your website is the first point of contact for new customers, the online site is key to a successful digital marketing strategy. This is why you should ensure your website serves the intended purpose, including converting your visitors into clients. For a visually appealing and […]

Exploring The Benefits of Streaming Audio Advertising

Streaming Audio - Sparklight Advertising

Streaming audio is the new hot topic in digital advertising, and for a good reason: It allows us to take the power of radio and extend that reach to digital with precise audience targeting. Streaming audio allows advertisers to tap into various audio channels and target their audiences more effectively using technology-driven data analysis. It […]

Adapting Your Advertising Strategies in Uncertain Times

Strategic Planning - Sparklight Advertising

Since the beginning of the pandemic, the market has been turbulent to say the least. Consumer spending has reduced, logistics costs have increased, and global events are weighing the scales in ways we simply cannot reliably predict. In times like these, it can be tempting to take your foot off the gas when it comes […]

Best Creative Practices for Top Performing Digital Campaigns

Top Performing Campaigns - Sparklight Advertising

Creativity in digital marketing is essential because it dictates your digital campaigns’ overall look and feel. It determines whether your target audience will pay you any attention and the chances of converting that attention into a transaction. You, therefore, must develop an effective creative strategy that will ensure your ads appeal to the consumer enough […]

Navigating the 5 Stages of the Digital Customer Journey

Navigating Your Digital Journey - Sparklight Advertising

Have you ever considered how understanding the customer journey can impact the growth and success of your business? In this digital age, it’s crucial to be aware of the various stages a customer goes through, from initial brand awareness to becoming an advocate. The purchasing path comprises different phases, each offering business opportunities to drive […]

Digital Marketing Trends to Look Out for in 2023

Digital Trends in Advertising

The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than ever before. Here are some trends that you can expect to see in digital marketing by 2023: IMPROVED USER EXPERIENCE The user experience is a key factor that will be […]

7 Reasons to Choose Sparklight Advertising over DIY

Open notebook on the floor with instruments nearby

Deciding whether to do your own marketing or hire an advertising service can be challenging. However, as your business seeks growth, this is a question you are likely to face at some point. When you find yourself in this scenario, there are several essential things you should consider. These include your business needs, budget, objectives and […]

6 Benefits of Advertising on Video Streaming

Person relaxing at home in evening and watching TV. Multimedia Television video streaming, Media TV on demand. Subscription Streaming video. Internet streaming service concept.

We’re always looking for new ways to reach our audiences. Video-based advertising is one extremely effective way to reach your target market. People love videos, and online video usage is over 90%. Our brains are hard-wired to pay attention to movement, color, and sound and process graphics up to 60000 times faster than text. But when it […]

CABLE ONE NAMED TOP EMPLOYER FOR WOMEN BY WICT NETWORK

Tight shot of hands on tablet and another person taking notes

Dec. 27, 2022 – Phoenix– Cable One®, a leading broadband communications provider, was recently named by the Women in Cable Telecommunications (WICT) Network as one of the 2022 Top Companies for Women to Work based on the results of their most recent PAR (pay equity, advancement opportunities and resources) workplace diversity survey. The survey — which evaluates pay […]

Benefits of Drone Video & Photography

Drone Video

It’s becoming more and more common…clients see beautiful, sweeping aerial shots of businesses in commercials or videos and want the same for their company.

The Rise of AVOD & Streaming Video

AVOD Streaming Video

AVOD stands for Ad-Supported Video on Demand. Viewers can gain access to original or live content for free and typically have access to the video after viewing one or more ads.

Cable One Named Corporate Social Responsibility Operator of the Year

Tight shot of hands on tablet and another person taking notes

July 21, 2022 – Phoenix, Arizona – The Cable One® family of brands (Sparklight, Fidelity, ValuNet, Hargray and CableAmerica) was recently named Corporate Social Responsibility Operator of the Year by Cablefax Magazine for its commitment to advancing education, strengthening communities and improving lives across the company’s 24-state footprint. Efforts highlighted by Cablefax include the internet service […]

Graphic Design: Is It Important To My Brand?

Graphic Design

What is Graphic Design? In short it is a visual communication that combines images, words, and ideas to convey information to an audience. If you were to look around, you would see that graphic design is everywhere.