Jake has been with Sparklight Advertising for 4 years. He is a multiple recipient of the “Sell Smarter Award” from Ad Mall, a company we partner with that gives us the data and tools to sell in a competitive marketplace.
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Entries by sparklightadv
You’ve heard about the importance of Search Engine Marketing, known as SEM, and is essential for any business owner, but what exactly is it and how can it benefit your business?
People love videos. The human brain is hard-wired to pay attention to movement, color, and sound, and it processes visual information nearly 60,000 times faster than it does with text alone.
Copyright is a form of protection for creative content, whether that content be in the form of video, photo, music, writing, or other mediums.
Your brand is the single most important investment you’ll make in your business. Creative services can build that brand…
When deciding on building a new website or updating your current site you have a question to ask yourself. Will I be doing the work myself or hiring a professional?
In an ever-changing digital world where the options are seemingly endless, how can you target customers who are not watching standard television? “Cord Cutters,” as they are known, opt for streaming services.
The NCAA men’s basketball tournament is one of the most viewed sports events on television. In 2019, it drew an average of 10.5 million viewers per game! It is a great chance for advertisers to get their products or services in front of devoted sports fans!
What is Over the Top (OTT)? OTT is a term used to describe internet-based services that allow users to stream media content over the internet without the need for cable or satellite subscriptions.
YouTube has become so popular that it has 2 billion users worldwide. People enjoy watching videos on YouTube regularly as it’s one of the most popular websites for search traffic.
2020 has forced everyone to adapt to a new way of living and businesses have had to learn how to reach current and new customers in a drastically different world. And with 2021 right around the corner, now’s the perfect time to take advantage of current advertising techniques and up your business game for the new year.
Cameras have come a long way in recent years. DSLR cameras are becoming less expensive, more user-friendly, and in general, just more intuitive to use. Even the cameras on your phone have become of a technological marvel nowadays. Think back a few years to what your flip phone’s camera used to take and compare it to the stunning photos on phones today!
We’re almost to the end of 2020, and that can only mean one thing: holiday shopping is about to ramp up. As a small business you look forward to holiday sales, but what does that look like this year?
Just as important as the tactic you use to advertise, the length of that message can be key as well. The 30-second ad is alive and well, but other options can make your advertising even more effective. Additionally, placing your video content on your website or on digital platforms such as Facebook, Twitter, Instagram, LinkedIn, just to name a few are some of the many ways to share and increase your advertising viewership.
Recruiting new employees sounds like a straightforward aspect of running your business. You create advertisements in multiple mediums like web and television, make sure those ads send people to a web page for applicants and wait for the new hires to come in.
Advertising your business can be overwhelming. With so many options available, knowing where to invest your budget might also be confusing. Utilizing a mix of products is an effective way to promote your products or services in different ways.
Video pre-roll can be highly effective when marketing your business, but most business owners aren’t even sure what it is. Read on to learn more.
With so much info out there for display advertising, it’s hard to know where to start. Check out our top 10 best books to get direction.
Developing marketing personas allows you to target your ideal customer with a more genuine message. Learn more about targeting the right audience to gain more business.
Marketing to millennials and Generation Z is a completely different ballgame. Learn more about developing authentic relationships with this demographic.
The temptation is to keep it inexpensive, but there are special considerations for developing a successful non-profit website. Find out more before you begin.
Choosing an advertising agency is an exciting process. Make it enjoyable and efficient with our checklist of questions.
Are you building trust and loyalty with your website? If you’re not sure, read on to learn about the biggest website mistakes and how to avoid them.
Good press can do wonders for brand recognition. Make sure your press release gets noticed for the right reasons with this list.
When you’re growing your small business, the key to customer loyalty may be market segmentation. Read on to learn more.
There’s lots of talk about Boomers and Millennials. Check out these tips for effective marketing to Generation X.
Some stores like Nordstrom have a reputation for excellent customer service, others not so much… Learn about the insights you can get from big box stores.
Learn more about content marketing and the benefits that might make it worthwhile to pursue.
Great customer testimonials can help grow your business – they’ll set you apart from the competition and make prospecting easier.
These days, your prospects have many choices – so, how can you increase trust and stay top of mind? Read on for tips that will keep customers coming to you.
Your expertise and knowledge are assets you can use to draw in new customers. Learn how to become a recognized authority with these steps.
TV advertising is no longer out of reach for small businesses. Learn ways to promote your business with TV commercials that you can afford.
While YouTube and Netflix grant viewers a wider range of options away from traditional network and cable channels, there’s still something to be said for TV advertising.
Commercials are a long-valued traditional form of advertising, but many brands have debated recently the value these slots offer organizations, especially with the price continually rising.
Seeking inspired site content? With these 25 blog ideas, you can write engaging posts for all customers.
By perfecting the use of mobile in-app advertising, you can market your website effectively and thrive in the App Economy.
Whether a new startup or an established business, you can work easily and effectively from anywhere with cloud storage.
Small business owners are selling online courses from their websites and other platforms, and you can cash in, too! Learn how to get started.
Check out 2018’s top website design trends before you set up or redesign your business website.
Brand visibility is crucial when staying top-of-mind with customers, reminding them of your products and services. Social media can help you target the right people at the right time.
Google Home, Alexa and Siri are changing the way consumers search the internet, is your website ready for voice search? Read on to learn more.
By using engaging content, SEO, and social media sharing, you’ll have no trouble maximizing reach through video marketing.
Before you invest time and money in filming, read this article about copyright laws you must follow to stay out of trouble.
Small businesses can benefit greatly from partnering with non-profits and causes they care about with cause marketing – what better way to share than through video?