Blended OTT
REACH CONSUMERS ONLINE + THROUGH TELEVISION PROGRAMS
An advanced version of Video Display, this blended media option shows on websites, mobile apps, and streaming TV services such as Sling, Paramount+, and many more. In addition, since people use streaming services on their mobile phones and laptops, local OTT ads show up on all devices!
Targeting
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All the benefits of Video Display
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Target viewers based on demographics, location, and behavior/interests
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Buy confidently knowing viewers CANNOT skip the ad
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Access data on request showing where and when ads were displayed
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Add in OTT to reach people watching television through an online service like Sling!
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Maximize reach and frequency while driving traffic to your website (pure OTT won’t allow for clicks to your website)
Best Practices
- Keeping the videos short and interesting will help to engage users in a more dynamic way than regular display can.
- Targeting should be focused on who the users is, their interests and/or behaviors rather than the sites they are visiting.