Blended OTT

Customer Journey graphic including awareness, consideration, purchase, retention, and advocacy.


An advanced version of Video Display, this blended media option shows on websites, mobile apps, and streaming TV services such as Sling, Paramount+, and many more. In addition, since people use streaming services on their mobile phones and laptops, local OTT ads show up on all devices! 


  • All the benefits of Video Display
  • Target viewers based on demographics, location, and behavior/interests
  • Buy confidently knowing viewers CANNOT skip the ad
  • Access data on request showing where and when ads were displayed
  • Add in OTT to reach people watching television through an online service like Sling!
  • Maximize reach and frequency while driving traffic to your website (pure OTT won’t allow for clicks to your website)
Blended OTT Graphic with couple watching TV
Apple TV Logo
Roku Logo
Chromecast Logo
Vizio logo

Best Practices

  • Keeping the videos short and interesting will help to engage users in a more dynamic way than regular display can.
  • Targeting should be focused on who the users is, their interests and/or behaviors rather than the sites they are visiting.