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An advanced version of Video Display, this blended media option shows on websites, mobile apps, and streaming TV services such as Sling, Paramount+, and many more. In addition, since people use streaming services on their mobile phones and laptops, local OTT ads show up on all devices!
- Keeping the videos short and interesting will help to engage users in a more dynamic way than regular display can.
- Targeting should be focused on who the users is, their interests and/or behaviors rather than the sites they are visiting.