Connected TV - OTT
CONNECTED TV - OTT
Many potential customers no longer watch traditional networks, opting instead to view content through their internet connection via programs like Roku and Apple TV.
People plug these devices “over the top” of their televisions. Once an OTT device is plugged into the television, viewers can watch programs through a variety of apps. Take your video message (:05/:15/:30 commercial) and place it in content that viewers stream through their internet connection.
Targeting
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Target viewers based on demographics, location, and behavior/interests.
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Reach over 31 million TV viewers who are no longer subscribed to cable.
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It is projected that households with a traditional TV subscription will be in the minority by the end of the year.
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Deliver ads to your ideal customer and not just a channel they might be watching.
THESE ADS ARE HIGHLY EFFECTIVE BECAUSE YOU CAN:
• Buy confidently knowing viewers CANNOT skip the ad.
• Add in OTT to reach people watching television through an online service like Sling, Vizio, Samsung Smart TV, etc.