Do I Have the Proper Advertising Product Mix?

Advertising your business can be overwhelming. With so many options available, knowing where to invest your budget might also be confusing. Utilizing a mix of products is an effective way to promote your products or services in different ways.

All elements of a product mix help influence each other, and each tactic is designed to provide a specific action or result. Let’s look at a few different ways in which a product mix can be effective for your business.

Banner ads are simply that: banner advertisements displayed on a web page. They are often used by a business to provide brand awareness to potential customers. We are able to target your potential customers by serving ads to those who have searched for or expressed intent for your products or services.

Targeting a conservative audience on Fox News Channel or a male audience on ESPN can be a very effective way to promote your product or service. Live news and live sports continue to gain in popularity among all ages. Adding this video component adds a layer of engagement not offered by many other forms of media, which is sight, sound, motion, and emotion.

OTT (Over the Top, also referred to as Connected TV), are ads served within streaming content on devices such as Roku, Apple TV, Amazon Firestick, and Smart TVs, allowing your business to reach people who may have cut the cord. The ads are non-skippable, which means the completion rate of these ads is near 100%.  Not only does this form of video provide the sight, sound, motion, and emotion of cable TV, but it also provides us with valuable data. Depending on the type of tactics you use in this form of advertising, we can show just how and to whom these ads were delivered.

TrueView is video played in the YouTube platform and is played before, during, or after the actual video you intend to watch. These ads can be skippable or non-skippable. YouTube is the second largest engine on the internet. According to Mushroom Networks, YouTube processes more than 3 billion searches a month and more than 100 hours of video are uploaded to YouTube every minute. It is bigger than Bing, Yahoo!, Ask, and AOL combined. You want in on some of that action!

Pay Per Click is also known as Search Engine Marketing (SEM) or Google Ad Words. This type of advertising is one in which the advertiser pays a fee each time their advertisement is clicked within Google’s search engine. Where the above forms of advertising provide more brand awareness, pay per click offers more “instant gratification”, so to speak. Businesses typically utilize this approach because their ads show up near the top of Google Search results as users who need immediate assistance search for specific products or services.