Pay Per Click: (PPC) campaigns allow businesses to set their budget for desired keywords within the market. The cost of keyword clicks can differ depending on how competitive that keyword is.
Google Ads – First Result: Jumping to the “front of the search line” when combined with a strong SEO campaign will drive results to your landing page.
Google Ads – Assets: Are enhancements to the ads such as offers or mobile click-to-call phone numbers.