The primary goal of social media for any business is to increase brand visibility. You want to spread the word about your company while promoting your products and services across multiple channels. To help you achieve peak visibility using Facebook, Instagram, Twitter, and Snapchat, here are the key features each platform has to offer.
Instagram Business Profile
On Instagram, businesses are booming thanks to the Instagram Business Profile. Now you can access tools like Insights that analyze your post activity, profile engagement, and number of impressions each week. These tools can help you better understand your audience, leading to an improved marketing strategy and greater reach.
Another brilliant tool on Instagram to aid in your brand visibility is hashtags. However, like all things wondrous, there are rules to maintain the magic. A hashtag works best if it is targeted, relevant, clever, and possibly related to a marketing campaign. Engage with trending hashtags, and users viewing similar posts will find yours.
Snapchat Live Stories
Marketing to a younger audience? Better build your visibility on Snapchat asap – more than 70 percent of Snapchat users are younger than 34.
Consider posting Live Stories for your company regularly, such as a meet-and-greet with an employee or news about an upcoming retail event. Or find your influencers on Snapchat, and partner with them to conduct product reviews and news releases. Stories give consumers an intimate way to get to know your brand through video. Since all content is user-generated, viewers get a sense of authenticity which will help boost your company’s credibility among this youthful audience.
The quintessential Facebook Page for businesses has been around for a while now. And for good reason. More than 2 billion people are on Facebook, along with 65 million small businesses. The reach potential combined with the ease of use continues to attract businesses of all kinds to this social media platform.
Facebook has now gone a step further to help you with building your brand visibility. Through Facebook Blueprint you can enroll in free courses to learn everything from boosting posts to building brand awareness with ads. It’s easier than ever to build your page like a pro.
Twitter’s Awareness Campaigns
On Twitter, you have access to awareness campaigns. These campaigns allow you to optimize your marketing budget to get your post in front of a specific audience for maximum visibility. It’s simple – you build your target audience using precise characteristics, and users who match those qualities will see your Tweets.
For example, you might want to reach a large number of females living in the Pacific Northwest who are interested in drinking hot tea and reading political biographies. Choose your audience and get your Tweet out there.
Choosing Your Visibility Platform
Which platform will work best for your business? To figure out which sites you should use, research your customer base to see where they hang out online. Chances are you need to utilize a combination of different social media sites to get the best reach for your business, but if you feel overwhelmed, start with one platform and see where your brand visibility takes you next.