People are more likely to buy a product or service from a business they trust. Have you positioned yourself as an expert in your industry? Your expertise and knowledge are assets you can use to draw in new customers. Learn how to become a recognized authority with these steps.
Teach Your Customers
From health and fitness to relationships and money management, people are always looking to the experts to learn how to do better. You can boost your authority by communicating with your customers and offering tips and answers to their questions. You can respond directly to readers’ comments on social media, post various guides and tutorials or publish in-depth resources such as e-books. You can even host seminars to build greater trust and solidify yourself as a leading authority.
Focus on a Smaller Audience
Ideally, you’d be able to please everyone, but realistically attempting to do so would wear you out and produce mediocre results. Instead, narrow your focus to a niche audience. For example, you may choose to work exclusively with local small businesses, develop products for local K-12 schools, or offer exclusive deals to single parents. You’ll build more trust with smaller groups and can refine your approach as you go.
Publish Your Work
While posting to your blog and website builds a solid foundation, you can boost your authority even more by getting your work published in newspapers, trade journals and top-tier sites such as The New York Times and Forbes.com. In fact, your blog and website may be just what you need to get your foot in the door, but the more you write for renowned publications, the faster you’ll become a recognized authority.
Speak at an Event
The prospect of speaking in public may at first seem daunting, but letting your voice be heard in front of a large audience can do wonders for both you and your brand. You can ease into this endeavor by speaking alongside another established authority. This will place you directly in front of interested listeners and boost your reputation by association. Your speaking partner can also become your mentor. Don’t be afraid to reach out and ask for tips on voice, humor, body language, and other areas of public speaking. As you refine your speaking skills, you can book more talks that add to your list of authoritative merits.
Get Interviewed by a Recognized Authority
Getting interviewed on radio or podcast can help get your name out there. You’ll reach a large audience both on air and off if the broadcast is made available for download. Of course, you’ll first have to make a compelling pitch to convince the host to bring you on. As you become more established, you can pursue higher-tier interview opportunities on TV talk shows and news segments.
Leverage Social Media
Don’t forget to make yourself available to your audience. Maintain active Facebook, Twitter, and Instagram pages. Post regular updates, photos and videos, and respond to questions and comments. Leverage influencers who can promote your business to their followers and subscribers, but remember that social media is a two-way street, so be sure to return the favor and give your followers a mention.
Keep in mind that you can’t convince others that you’re an expert in your field unless you believe it yourself. Follow these tips to get yourself in the public eye and be recognized for your authority.