YouTube has become so popular that it has 2 billion users worldwide. People enjoy watching videos on YouTube regularly as it’s one of the most popular websites for search traffic. It’s a great source for businesses to connect with customers, discover new products, learn something new or just to be entertained. If a business would like to display their ads on YouTube, they can!
What is TrueView?
TrueView is an ad format on YouTube and is a cost-effective option to help your business succeed. With a TrueView advertising campaign, your ad can play before or during the video being watched. One option is called In-Stream skippable. After 5 seconds, the viewer has the option to skip the ad. A benefit for the advertiser is that they are only charged when the viewer watches the entire video or clicks on it. This will eliminate the waste of irrelevant views. It is key that your business or message is identified quickly, especially in the first five seconds. The viewer then can decide whether they are interested enough to continue watching.
Another option is In-Stream non-skippable. Ads appear in their entirety within the video being viewed. The ad length is limited to fifteen seconds. A third option is called Bumper ads, which are six seconds long and non-skippable. Bumper ads, which play prior to a video for 6 seconds, can complement the first two options to increase message awareness.
Finding the Right Audience
For any advertiser, your ad or message must reach its target audience. You certainly don’t want to pay for ads that fail to do this. TrueView ads engage with viewers whose behaviors line up with your target market. Viewers can also be targeted by location, demographics, interests and keywords used in searches. For example, if you’re a car dealership, you can target people watching videos like “best cars to buy.” It’s a logical and unique way to increase the chance that the viewer reacts to your message on the world’s most popular video-sharing platform.
Put TrueView into Action
You’re the expert on your business, so why not share it? Placing TrueView ads on a YouTube marketing campaign is an efficient and result-driven way to maximize success. Best of all you get to pick how and when you present your message. Are you ready to get the right audience at the right price?
When you’re ready to put one or more of these tactics to work for your business, we can help. Visit our offices page for a media consultant near you.