Everything you read about marketing your business is telling you that you need to be on social media. Used effectively, it can be a highly successful way to interact with your customers and increase sales. First, your company needs a social media strategy, followed by dedicated social media management to properly engage and convert web users into customers. Consider whether this is a role you want to pay someone else to manage, or how you can handle social media yourself.
Social Media Experts
As you search for social media experts for your business, start with familiarizing yourself with the different types and titles in this marketing niche. For example, you might choose to work with an agency, a manager, or a freelancer. Interview different kinds of professionals to get a sense of cost, experience and the services and results each can provide.
Saving Money on Management
For businesses with a tight budget, freelancers are the most cost-effective way to manage social media because they usually have lower overhead costs than agencies and are independent contractors. Look for individuals who have experience with a variety of platforms, content types and social media advertising. If you hire a freelancer, you are typically not bound to a long-term commitment, which can be good if you want to test the social media management waters. Keep in mind, though, that it takes time to see results.
Making an Investment
If you want to jump into social media headfirst, then invest in the skills of a social media manager or social media agency. A social media manager is someone you hire in-house to handle all your social media needs from strategy to implementation. A social media agency is a standalone business that employs their own experts with a variety of skillsets. If you want to be less hands-on while still getting the most out of social media marketing, an experiences agency is the preferred, albeit pricier, investment.
DIY Social Media Management
Whether you want to save money or prefer to develop your own social media management skills, a DIY approach is a viable option. The best way to do this while starting out is to stick to one platform, such as Facebook or Twitter, and master it. Add technology to your toolbox with the use of a social media managing system, such as Hootsuite, Buffer, SproutSocial, or Sendible. These systems help you schedule posts more efficiently, send posts automatically, and provide you with insight as to what’s working.
Communication is Key
If you’re managing your social media on your own, plan on being on-call so you can engage with users and prospective customers. ‘Social’ is the keyword in ‘social media’. This involves answering comments and replying to private messages in a timely manner, and providing great customer service. Also, plan on putting out fires. This involves dealing with negative reviews and comments. Use these comments as a form of constructive criticism and a chance for you to listen to your audience’s needs.
The benefits of managing your social media effectively are immense. You gain the opportunity to engage with a global audience through online marketing efforts. Just make sure you have the time or money set aside to follow the best management style that fits your company’s needs and produces the best results.