Social Media Posting

Customer Journey graphic including awareness, consideration, purchase, retention, and advocacy.

ENGAGE WITH YOUR CURRENT AND FUTURE FOLLOWERS ORGANICALLY

  • Update and Optimize Social Media Profile*
  • Onboarding Strategy Call*
  • Social Strategy Worksheet
  • Monthly Posts Written and Organically Posted
  • Monthly Report
  • Access to modern social management tools
  • * By Request
  • Knowledge of social media trends (i.e., memes, hashtags, events, social posting tools)
  • Connection with your target audience
  • An analysis of how your social posts are performing (e.g., like, shares, comments, etc.)
  • Quality content creation that is personalized with your goals in mind
  • Access to professional writers and editors that aim to build a connection with your audience
  • * By Request
Social Media Posting 1
Marketers 3_Grey bar graph with graphic person and bars going up.

75%

Of marketers noticed that social marketing increases traffic.

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63%

Of marketers found social media to be useful for building a loyal fan base.

Bar graph showing financial rise

95%

Of marketers believe Facebook produces the best ROI.

SOCIAL MEDIA POSTING

Financial Rise Bars graphic

Build

To raise awareness of a NEW business or location.

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Presence

Build brand loyalty and continue to engage with consumers.

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Event

Highlight an event to grab the consumer’s attention.

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Sales

Inspire your consumer to choose your brand over competitors.

Financial Rise Bars graphic

Build

PURPOSE

To raise awareness of a NEW business or location. Introduce your brand & keep top-of-mind with the consumer.

 
TYPE OF POSTS

Build business voice by sharing information about your business (e.g.services, blogs, tips, promotions, events)

Light Bulb graphic

Presense

PURPOSE

Build brand loyalty and continue to engage with consumers.

 
 
TYPE OF POSTS

Grow business voice by sharing information about your business( e.g.services, blogs, tips, promotions, events)

Tickets graphic

Event

PURPOSE

To raise awareness of a NEW business or location. Introduce your brand & keep top-of-mind with the consumer.

 
TYPE OF POSTS

Build business voice by sharing information about your business (e.g.services, blogs, tips, promotions, events)

Dollar Sign graphic

Sales

PURPOSE

Showcasing sales or specials that will inspire your consumer to choose your brand over competitors.

.

TYPE OF POSTS

Product specific messaging with strong call-to-action to website sales or promotions

SOCIAL MEDIA POSTING

SOCIAL GUIDELINES

Social calendar edits and approvals must be given no later than 5 business days prior to the 1st in order for posts to be scheduled on time.

POSTING CALENDAR

We have a comprehensive goals worksheet that allows us to help you hone your message. Then you’ll receive a calendar like this for approval, so you know the message is on brand.

Posting_Calendar_photo for Sparklight Advertising

INDUSTRY LIST

All the clients found on this list are approved for us to research and write content for.  If a client is not listed, please contact DMC for approval.

  • Arts
  • Automotive Sales
  • Automotive Services*
  • Beauty
  • Business To Business
  • Charity/Non-Profit
  • Community
  • Construction
  • Education
  • Electronics
  • Entertainment
  • Event
  • Financial*
  • Food & Dining
  • Housing
  • Health & Medicine*
  • Landscape/Lawn Services
  • Medical
  • Political*
  • Professional Services*
  • Real Estate
  • Recreation
  • Recruitment/Employment
  • Retail Shopping
  • Sports
  • Transportation
  • *By Request

Social Media Posting Packages

Low

1 Post /4 Days

  • Social Strategy Worksheet
  • 7 Posts Written & Published
  • Ad Spend $100/Month
  • FB Page Optimization*
  • Monthly Report

Medium

1 Post /3 Days

  • Social Strategy Worksheet
  • 10 Posts Written & Published
  • Ad Spend $150/Month
  • FB Page Optimization*
  • Monthly Report

Low

1 Post /4 Days

  • Social Strategy Worksheet
  • 15 Posts Written & Published
  • Ad Spend $350/Month
  • FB Page Optimization*
  • Monthly Report

*If Facebook or Instagram has not been selected as a social media platform you wish to  pursue, the ad budget will be reallocated to an available one that you do.