For businesses, having a strong online presence is no longer an option, but a necessity. A well-crafted website can boost traffic and enhance your brand’s reputation, while a clunky one can drive customers away. Are you building trust and loyalty with your website? If you’re not sure, read on to learn about the biggest website mistakes and how to avoid them.
1. Poor Design
Visitors will judge your website by not only its appearance, but its functionality. If you cut corners just to get your business on the web, you may be doing more harm than good. Hard-to-read fonts, clashing colors, clutter, poor layout, outdated stock images, dead links, and difficult navigation are a few of the many signs of poor website design. Visitors who happen upon a poorly designed website will associate your brand with a lack of professionalism, tarnishing your reputation both online and off. Unless you’re a professional web designer, you’ll want to hire one to ensure your website excels in form and function.
2. Too Much Content
While posting quality content helps boost your credibility and search engine rank, the way you structure your content will either encourage visitors to learn more or drive them away. Visitors have a short attention span. If your articles or videos take too long to get to the point, you may want to rethink your content strategy. Cut out fluff, lengthy introductions, and large images that add little to no value. Break up large blocks of text into smaller paragraphs, add clear section headings and bullet points, and keep each post focused. For videos, avoid lengthy introductions and get to the main event ASAP. Remember that many visitors will access your website on mobile, meaning you have limited screen space in which to capture their interest. A professional content marketer can help you optimize your content and give your viewers just the right portion size.
3. Not Being Mobile-Friendly
From finding directions to snagging exclusive deals to getting news updates, smartphones have become a staple in everyday life. Nearly half of all consumers search for information exclusively on their mobile device. Yet, over 90 percent of small businesses still haven’t optimized their websites for mobile access. This results in clunky and often illegible text, obscured links and frustratingly slow load times. Mobile-optimized websites instantly adapt to the screen size of the viewing device, preserving a clean layout and allowing visitors to read, navigate, watch videos, and click on links just as easily as they could on a computer.
Bonus Big Mistake: No Clear Calls to Action
No matter how well designed your website is, it’s all in vain without a clear call to action, or CTA. Creating a CTA can be as simple as adding a sentence at the end of a blog post using a phrase such as “contact us,” “sign up today,” “request a quote,” or “learn more.” You can also create CTAs in the form of links throughout your content or large buttons on your website. Large, easy-to-read fonts, bold colors and strategic positioning (often in the top right corner) will ensure that your viewers can quickly and easily take action.