Success in business is all about staying ahead of the curve. The better you are at anticipating and responding to new technologies, trends, and consumer demands, the greater your likelihood of long-term success. This is particularly true when it comes to website design, where new developments are constantly changing what it takes to attract attention. Take a look at the following website design trends that can help you promote your site effectively:
1. Voice Search
Thanks to the rise of smartphones, web users are conducting a growing portion of their searches by voice, rather than typing them out. If you want people to be able to find and navigate your website, you must adapt your site to accommodate voice search. Start by using conversational language in everything you write for your site, as voice searches tend to be more casual. You should also make sure that your website has a clear, logical hierarchy and sitemap for easy voice navigation.
2. Maximalist Website Design
One of the most important modern website design trends is the rise of “maximalism,” or designing sites with highly visible, memorable images. You should incorporate more visual images, but not just any will do. Use logos or other branded images that users will quickly associate with your company.
3. Adaptive & Responsive Options
Modern websites are typically made with either adaptive or responsive design protocols. Adaptive design creates distinct layouts for screens of different widths, while responsive creates a fluid layout that matches screens of all sizes. Responsive sites are easier to build, but adaptive ones give you more control. It’s important to research both options and pick the one that suits you best.
4. Bold Colors
Whether for the words you write, the images you upload, or the background all this is displayed against, incorporate bold colors at every opportunity. You should lay contrasting colors against each other, though be careful not to create an image that will hurt readers’ eyes. Using bold colors helps catch readers’ attention and get them engaged with what they’re viewing. It also makes your website more memorable, so visitors keep coming back.
5. Video Integration
Integrating videos into your website helps with SEO, and it makes your pages more engaging for viewers. Thanks to programming and design developments, it’s now possible to include videos in your site seamlessly, without the need for a distracting frame. When you integrate video into your site, you make it more interesting, more memorable, and more likely to appear at the top of search results.
By keeping up with the most important website design trends, you can continue to attract traffic and get your business the publicity it needs. Stay ahead of the curve and keep your customers coming back.