YouTube Ads
LEVERAGE THE POWER OF VIDEO TO CONNECT WITH CUSTOMERS & PROSPECTS
Over 1.8 Billion
Over 1.8 billion people worldwide watch videos on YouTube every month. Your ad can show up indifferent places on the website so that your message is always front and center.
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YouTube (the TrueView Platform) uses Contextual Targeting, which means you tell it the video subjects your audience might be interested in, and YouTube shows it to those people in the geographic area you specify.
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With YouTube, you only pay when someone views your ad or clicks for more information.
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Types of ads you can run on YouTube include Pre-Roll, Mid-Roll, Bumpers or Discovery Ads. YouTube offers a mix of skippable and non-skippable content in a variety of placements.
YOUTUBE AD TYPES
Skippable In-Stream Ads
(Also known as Pre-roll or Mid-roll)
When To Use This Ad Format?
When you have video content you’d like to promote before videos on YouTube. With this option, advertisers only pay if the viewer watches beyond the 5 seconds.
Best Campaign Goals To Use This Ad Format:
- Website traffic
- Brand awareness
- Reach
- Brand/Product Consideration
- Engagement
Non-Skippable In-Stream Ads
When To Use This Ad Format?
When you have video content you’d like to promote before, during, or after other videos on YouTube and you want viewers to see the entire message without skipping your video.
Best Campaign Goals To Use This Ad Format:
- Brand awareness
- Reach
Bumper Ads
When To Use This Ad Format?
Use bumper ads when you want to reach viewers broadly with a short, memorable message. Ideal for using in conjunction with related content.
Best Campaign Goals To Use This Ad Format:
- Brand awareness
- Reach