We are approaching a new year, and it is a time to consider a completely new digital marketing plan. Many companies take this time to put together a marketing plan that will pan out for them in ways both big and small. They consider it a time for renewal and refreshment, and you can too. With the following digital marketing tips, you can start off 2025 on the right foot.
Tap Your Creative Spirit
The use of artificial intelligence (AI) has been all the rage in recent years, but there are some pitfalls to its use as well. Some experts are now suggesting that the overuse of AI to write content has polluted the Internet with a sea of similar content. Consumers aren’t interested in reading something that doesn’t look unique or creative. Instead, their eyes will glaze over and they will move on to the next thing. You certainly don’t want to find yourself in that situation, and that is why you must think about how you can tap into your creative spirit and create what AI cannot create.
Producing your own content that is written by yourself and contains some unique twist to it is the best way to recapture the attention of a public that has lost interest in the sameness of AI content.
Encourage Your Internal Influencing Team
The people on your team who post on social media on behalf of your company should be empowered to do their work well. This means encouraging them to show off who they really are from behind the keyboard. Wordstream.com suggests putting a significant focus on social media posts on platforms such as LinkedIn for example:
That’s why her top marketing tip for 2025 is to help your employees step out from behind the logo, especially on LinkedIn. “LinkedIn is having a moment, and your employees are your biggest influencers. Hearing from the people behind a company is the best way to humanize it,” Brianne said.
This kind of thing can help the public see the human side of your company and the personalities of the people who work there. You might even want to let some of the quirkiness of those employees shine through in the posts.
Accept Negative Reviews
This might sound like the opposite of what you should do as a company that is trying to expand its outreach, but there is some real value in accepting and even embracing negative reviews on your website. The reasons are:
- Improve Authenticity – Think about the last time you went to the website of a company you had never done business with before. One of the first things you likely checked were the reviews. If you noticed that it was all positive and 5-star reviews, you probably raised a skeptical eyebrow. You are not alone in this. Believe it or not, consumers want to see at least some negative reviews if they are to believe that a company is legitimate.
- There is Truth in Negative Reviews – People who take the time to leave negative reviews are very likely to leave truthful information in those reviews. Their experience might have been negative, but they are going to detail exactly why they felt that way. Thus, you can use what they have to say to try to improve the overall experience for consumers across the board.
- Keep Expectations in Check – Finally, don’t forget that you need to set expectations in a way that they can be reasonably met. Negative reviews can help to keep expectations in check and make sure you can deliver for consumers.
These are all useful tips to keep in your back pocket as we enter the year 2025. For more information on how to create the digital marketing campaign you need in 2025, reach out and contact us today.
