Blog - Sparklight Advertising

Digital Marketing, Creative Services & Television Advertising

Website Design: Managed vs. DIY

April 9, 2021

When deciding on building a new website or updating your current site you have a question to ask yourself. Will I be doing the work myself or hiring a professional?

Target Cord Cutters with OTT

March 19, 2021

In an ever-changing digital world where the options are seemingly endless, how can you target customers who are not watching standard television? “Cord Cutters,” as they are known, opt for streaming services.

March Madness is Back!

February 19, 2021

The NCAA men’s basketball tournament is one of the most viewed sports events on television. In 2019, it drew an average of 10.5 million viewers per game! It is a great chance for advertisers to get their products or services in front of devoted sports fans!

What is OTT & How Can I Market My Business On It?

February 5, 2021

What is Over the Top (OTT)? OTT is a term used to describe internet-based services that allow users to stream media content over the internet without the need for cable or satellite subscriptions.

Is TrueView for You?

January 20, 2021

YouTube has become so popular that it has 2 billion users worldwide. People enjoy watching videos on YouTube regularly as it's one of the most popular websites for search traffic.

Advertising in 2021: Is My Business Taking Advantage of Current Techniques?

December 29, 2020

2020 has forced everyone to adapt to a new way of living and businesses have had to learn how to reach current and new customers in a drastically different world. And with 2021 right around the corner, now’s the perfect time to take advantage of current advertising techniques and up your business game for the new year.

DIY vs Hiring a Professional Photographer

December 10, 2020

Cameras have come a long way in recent years. DSLR cameras are becoming less expensive, more user-friendly, and in general, just more intuitive to use. Even the cameras on your phone have become of a technological marvel nowadays. Think back a few years to what your flip phone’s camera used to take and compare it to the stunning photos on phones today!

Get Ready for Holiday Shoppers

November 5, 2020

We’re almost to the end of 2020, and that can only mean one thing: holiday shopping is about to ramp up. As a small business you look forward to holiday sales, but what does that look like this year?

Video Beyond The 30 Second Ad

October 8, 2020

Just as important as the tactic you use to advertise, the length of that message can be key as well. The 30-second ad is alive and well, but other options can make your advertising even more effective. Additionally, placing your video content on your website or on digital platforms such as Facebook, Twitter, Instagram, LinkedIn, just to name a few are some of the many ways to share and increase your advertising viewership.

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