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Moving Business Forward
The Crucial Role of Brand Awareness in the Digital Marketing Funnel
In the intricate landscape of digital marketing, brand awareness stands as the cornerstone that shapes the entire customer journey. Positioned at the top of the
The Ideal Length of a Digital Marketing Campaign
Digital marketing campaigns can be a great way to reach your target audience and achieve your marketing goals. One of the first questions business leaders
How to set up a Business Instagram Account
If you’re looking to grow and expand your business, then setting up a business Instagram account is crucial. Ensuring that your business has a digital
Social Media Advertising: The Key to Success in the 21st Century
Social media is a powerful tool for anyone trying to reach a wider, or even niche, audience. It can be used to connect with customers,
Racing to Success: SEM vs. SEO in the Digital Marketing Arena
252,000! Those are the potential new competitors that emerge each day in the digital landscape. With that many websites created daily, having a powerful marketing
Revamp Your Digital Marketing: Top Website Design Tips for Businesses
When it comes to digital marketing, there’s only so far you can reach without a website. At the end of the day, you need to
How to Set Up a Facebook Business Account
Each month, 2.91 billion people use Facebook, and close to 80% are active daily. This is why creating a Facebook business page is a great
Embracing AI: Empowering Marketing Companies for Efficient Campaign Optimizations
In today’s rapidly evolving digital landscape, integrating artificial intelligence (AI) has become a powerful tool for marketing companies like ours. Far from replacing human expertise,
Understanding Reach vs. Impressions: Maximizing Your Digital Advertising Strategy
As a business owner in the digital age, it’s essential to have a solid understanding of key marketing metrics to make informed decisions about your
The Power of Programmatic Display: Efficient, Targeted, and Scalable Advertising
As a local business owner, connecting with current and potential customers is crucial for your success. In today’s digital landscape, traditional advertising methods alone may
Google Analytics 4 vs Universal Analytics: What You Need to Know
Google Analytics GA4 is the next generation of Analytics that collects event-based data from both websites and apps. It is designed for the future of
7 Benefits of Professional Website Design Over DIY
Website design can make or break your business. Considering that your website is the first point of contact for new customers, the online site is