
Resources
Moving Business Forward
Digital Marketing, Creative Services & Television Advertising


The Rise of AVOD & Streaming Video
AVOD stands for Ad-Supported Video on Demand. Viewers can gain access to original or live content for free and typically have access to the video after viewing one or more ads.

Graphic Design: Is It Important To My Brand?
What is Graphic Design? In short it is a visual communication that combines images, words, and ideas to convey information to an audience. If you were to look around, you would see that graphic design is everywhere.

Google Adwords: Boost Your Search Ranking
You've heard about the importance of Search Engine Marketing, known as SEM, and is essential for any business owner, but what exactly is it and how can it benefit your business?

Supercharging Your Marketing Through Video
People love videos. The human brain is hard-wired to pay attention to movement, color, and sound, and it processes visual information nearly 60,000 times faster than it does with text alone.

Copyright Basics and What You Need to Know
Copyright is a form of protection for creative content, whether that content be in the form of video, photo, music, writing, or other mediums.

Branding Your Business with Creative Services
Your brand is the single most important investment you’ll make in your business. Creative services can build that brand...

Website Design: Managed vs. DIY
When deciding on building a new website or updating your current site you have a question to ask yourself. Will I be doing the work myself or hiring a professional?

Target Cord Cutters with OTT
In an ever-changing digital world where the options are seemingly endless, how can you target customers who are not watching standard television? “Cord Cutters,” as they are known, opt for streaming services.
© 2022 Copyright Sparklight Advertising