RESOURCES
Moving Business Forward
Why SEO is Important to Your Business
When you need to learn more about a product or service, chances are you turn to the internet for answers. Businesses with a strong online
Exploring The Benefits of Streaming Audio Advertising
Streaming audio is the new hot topic in digital advertising, and for a good reason: It allows us to take the power of radio and
Adapting Your Advertising Strategies in Uncertain Times
Since the beginning of the pandemic, the market has been turbulent to say the least. Consumer spending has reduced, logistics costs have increased, and global
Best Creative Practices for Top Performing Digital Campaigns
Creativity in digital marketing is essential because it dictates your digital campaigns’ overall look and feel. It determines whether your target audience will pay you
Navigating the 5 Stages of the Digital Customer Journey
Have you ever considered how understanding the customer journey can impact the growth and success of your business? In this digital age, it’s crucial to
Digital Marketing Trends to Look Out for in 2023
The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than
7 Reasons to Choose Sparklight Advertising over DIY
Deciding whether to do your own marketing or hire an advertising service can be challenging. However, as your business seeks growth, this is a question
6 Benefits of Advertising on Video Streaming
We’re always looking for new ways to reach our audiences. Video-based advertising is one extremely effective way to reach your target market. People love videos, and
How to Find the Right Digital Mix for Your Business
The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than ever before.
Benefits of Drone Video & Photography
It’s becoming more and more common…clients see beautiful, sweeping aerial shots of businesses in commercials or videos and want the same for their company.
The Rise of AVOD & Streaming Video
AVOD stands for Ad-Supported Video on Demand. Viewers can gain access to original or live content for free and typically have access to the video after viewing one or more ads.
Graphic Design: Is It Important To My Brand?
What is Graphic Design? In short it is a visual communication that combines images, words, and ideas to convey information to an audience. If you were to look around, you would see that graphic design is everywhere.