How to Set Up a Facebook Business Account

Each month, 2.91 billion people use Facebook, and close to 80% are active daily. This is why creating a Facebook business page is a great way of enhancing your company’s online presence.

If you’re not sure how to create a Facebook business page, read on for a step-by-step guide.


1. Create a Facebook Business Page from the ‘Pages’ Section

For you to create a Facebook business account you’ll first need to log in to your personal account. So, if you don’t have one, begin by signing up then navigate to the ‘Pages’ section and click the ‘Create Page’ button.

Facebook offers different types of business pages including local business, brand, and public figure. Each is designed to cater to a unique needs, so consider the nature of your business and objectives when selecting.


2. Fill in the Necessary Information

To distinguish your Facebook business account from others, you’ll need to personalize it. This primarily involves filling in the necessary information, including:

Company name
Phone number
Website URL

After providing the basic information, proceed to fill in the ‘About’ section and services. Doing so helps page visitors understand what your business is about and know what to expect.


3. Set up Page Roles and Permissions

If you need help managing the business page, you can assign different roles to team members. Determine who handles posts, messages, and other tasks. Adjust the permissions accordingly to ensure smooth collaboration.


4. Set up Facebook Business Manager

For more extensive businesses or if you have multiple pages and ad accounts, it’s a good idea to set up Facebook Business Manager. This centralized platform will help you manage all your assets efficiently.


5. Build an Audience

Start building your audience by inviting friends, family, and contacts to like your page. Leverage other marketing channels to promote your Facebook Business account and encourage more people to follow you.


Growing Your Facebook Business Account

As your audience grows, engage with them by promptly responding to comments, messages, and reviews. Post interesting and relevant content regularly to keep your followers interested and coming back for more.

Better yet, hire Sparklight Advertising for your Facebook business account posting and marketing needs. We have a team of experts who understand how to keep Facebook audiences engaged and trigger desired actions.

Reach out to us today to expand your online presence and customer base through effective Facebook marketing.

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