Banner Display

Customer Journey graphic including awareness, consideration, purchase, retention, and advocacy.

TARGET YOUR CUSTOMERS WHERE THEY ARE SURFING ONLINE

Targeted display is a simplified and more robust tactic which can help you drive stronger conversion rates. It encapsulates contextual targeting all under one umbrella.

With targeted display, we’ll make sure your ad is served to users who have demonstrated the intent to purchase based on their online activity, including:

  • Content they’ve read
  • Websites they’ve visited
  • Searches they’ve done on contextual websites

You’ll also get to deliver your message to users based on their associated demographics and geolocations.

Targeting Tactics

Target users based on content they are viewing and consuming.

Ads that relate to content already being consumed.

Targeting users who have already visited your site.

Using GPS location, we can target users that visit addresses such as competitors or anywhere your customers may visit.

Create custom household audiences such as age, gender, or HHI and lots more or supply own address list to deliver ads.

Target users based on their location.  This can be setup as a stand alone tactic or used in conjunction with keyword or contextual ads.

Display Advertising

Success Tracking

Clicks

  • The number of people who click and a CTR is the percentage.

Impressions

  • The number of times an ad was served.

View Through

  • This is the number of people who saw the ad, didn’t click on it but went to the website organically.

Foot Traffic Attribution

  • Measure foot traffic by tracking users that saw your ad and entered your business.

Website Weighted Actions

  • Number of users who completed an action on your website after receiving an ad! Frequently, this is completing a form-fill.

FAQ

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