Adapting Your Advertising Strategies in Uncertain Times

Strategic Planning - Sparklight Advertising

Since the beginning of the pandemic, the market has been turbulent to say the least. Consumer spending has reduced, logistics costs have increased, and global events are weighing the scales in ways we simply cannot reliably predict. In times like these, it can be tempting to take your foot off the gas when it comes […]

6 Benefits of Advertising on Video Streaming

Person relaxing at home in evening and watching TV. Multimedia Television video streaming, Media TV on demand. Subscription Streaming video. Internet streaming service concept.

We’re always looking for new ways to reach our audiences. Video-based advertising is one extremely effective way to reach your target market. People love videos, and online video usage is over 90%. Our brains are hard-wired to pay attention to movement, color, and sound and process graphics up to 60000 times faster than text. But when it […]

Target Cord Cutters with OTT

OTT Cord Cutter

In an ever-changing digital world where the options are seemingly endless, how can you target customers who are not watching standard television? “Cord Cutters,” as they are known, opt for streaming services.