Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI). They want to speak about how it can transform industries and why you might want to consider using it for your next advertising campaign. However, you need to stop and ask yourself if there is real value in using these technologies to improve your marketing or not.
How AI Can be Helpful for Ad Content
There are a few things that AI can do incredibly well for those looking to create ad content. Among the things that work well with AI include:
- Creating Content at Scale – You can certainly create an enormous amount of advertising content using AI products very rapidly. Simply plug in what you are looking for, and the AI program will spit out something that can work well for you.
- Personalize Your Content – Another thing that you can appreciate about AI in advertising is the fact that it can personalize the messages that you are attempting to create. Plug in the information that you know about your target audience and it can create a personalized advertisement for you.
That being said, there are some potential downsides to using AI within your advertising materials as well. Don’t overlook the fact that you might run into some problems.
Risks of Using AI for Ad Creation
One of the biggest complaints that many advertisement viewers have about AI content is that the content can appear far too generic and unappealing to them. They may become confused about what the company is trying to pitch to them.
There is also a risk with certain AI programs that they will generate content that contains bias and other problematic materials within it. That can also be a big deal that you don’t want to try to deal with. Make sure you give this fair consideration before committing to using AI or not.
For more information on how it all works and what you ought to consider, please reach out and contact us today.