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Insights and In-Depths

The latest news, articles, and resources.

Your Customers Are Watching Netflix, Amazon Prime Video, and YouTube TV. Is Your Ad There Too?

If your customers are anything like the average American, they’re spending hours every week streaming their

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Digital Marketing

The Power of Programmatic Display: Efficient, Targeted, and Scalable Advertising

As a local business owner, connecting with current and potential customers is crucial for your success. In today’s digital landscape, traditional advertising methods alone may not be enough to reach your target audience effectively. That’s where programmatic display comes into play. In this blog, we’ll explore the benefits of programmatic

Digital Marketing

Google Analytics 4 vs Universal Analytics: What You Need to Know

Google Analytics GA4 is the next generation of Analytics that collects event-based data from both websites and apps. It is designed for the future of measurement, with features such as privacy controls, predictive capabilities, and direct integrations to media platforms. Google Analytics GA4 is different from Universal Analytics (the current

Web Design

7 Benefits of Professional Website Design Over DIY

Website design can make or break your business. Considering that your website is the first point of contact for new customers, the online site is key to a successful digital marketing strategy. This is why you should ensure your website serves the intended purpose, including converting your visitors into clients.

Digital Marketing, SEO

Why SEO is Important to Your Business

When you need to learn more about a product or service, chances are you turn to the internet for answers. Businesses with a strong online presence are more likely to get high website traffic, increasing the chances of making more sales. That’s why businesses like yours are adopting effective SEO

Streaming Audio

Exploring The Benefits of Streaming Audio Advertising

Streaming audio is the new hot topic in digital advertising, and for a good reason: It allows us to take the power of radio and extend that reach to digital with precise audience targeting. Streaming audio allows advertisers to tap into various audio channels and target their audiences more effectively

Digital Marketing

Adapting Your Advertising Strategies in Uncertain Times

Since the beginning of the pandemic, the market has been turbulent to say the least. Consumer spending has reduced, logistics costs have increased, and global events are weighing the scales in ways we simply cannot reliably predict. In times like these, it can be tempting to take your foot off

Creative Services

Best Creative Practices for Top Performing Digital Campaigns

Creativity in digital marketing is essential because it dictates your digital campaigns’ overall look and feel. It determines whether your target audience will pay you any attention and the chances of converting that attention into a transaction. You, therefore, must develop an effective creative strategy that will ensure your ads

Digital Marketing

Navigating the 5 Stages of the Digital Customer Journey

Have you ever considered how understanding the customer journey can impact the growth and success of your business? In this digital age, it’s crucial to be aware of the various stages a customer goes through, from initial brand awareness to becoming an advocate. The purchasing path comprises different phases, each

Digital Marketing

7 Reasons to Choose Sparklight Advertising over DIY

Deciding whether to do your own marketing or hire an advertising service can be challenging. However, as your business seeks growth, this is a question you are likely to face at some point. When you find yourself in this scenario, there are several essential things you should consider. These include