Deciding whether to do your own marketing or hire an advertising service can be challenging. However, as your business seeks growth, this is a question you are likely to face at some point. When you find yourself in this scenario, there are several essential things you should consider. These include your business needs, budget, objectives and the project span.
At Sparklight Advertising, we are a digital advertising service that will help you stay on top of your company’s digital marketing and ensure your campaign is successful. But why exactly should you choose us over DIY?
Read on to find out.
EXPERTISE AND EXPERIENCE
Working with a digital advertising service gives you access to a team of qualified and knowledgeable experts. The professionals understand various online marketing techniques and are always on top of the latest trends. They also know the details that need more attention and those that can otherwise be forgotten.
A digital advertising service offers a wealth of experience. They have worked on similar projects before and know how to get the job done right the first time round. This can go a long way in ensuring the success of your campaign.
YOU GET A PERSONALIZED MARKETING PLAN
When it comes to digital marketing, one size does not fit all. If you do not have experience with marketing, you may not be able to effectively tailor your marketing strategy to your business. This will in turn make it difficult to optimize your campaign.
Sparklight Advertising will consult with you. Our digital advertising specialists will then use their expertise and experience to come up with creative and original strategies. This will enable you to develop a consistent brand identity across multiple platforms, something that will help you stand out from the crowd.
ACCESS TO RESOURCES AND DIGITAL TOOLS
Successful digital marketing requires the use of various tools and resources to streamline your campaign. When handling marketing on your own, you may not have access to these resources or a budget to pay for all of them.
A full-service digital advertising service will help you automate tasks and processes. Similarly, the team of experts has access to various useful tools for monitoring and optimizing results. Lastly, they can tap into a wide range of talent to ensure your needs are met so you can make the most of your campaigns.
TIME AND COST SAVINGS
Running a digital marketing campaign can be demanding and time-consuming. If you do it by yourself, you may not have enough time left to handle other aspects of your business. By taking the workload, a digital advertising service helps to free you up to focus on running and growing your business.
Many people believe that handling your own marketing will save you money. However, a digital advertising service is actually less costly over time. In addition to low-cost access to advanced marketing tools, an advertising service will give you a fixed cost and grow with you quickly since they have the right talent. This makes the end result worth the investment.
When handling your own marketing, you will have to add to your team as your business grows. On the other hand, you will not need to expand your team and there will be no constraints on your current team when you work with a digital advertising service.
Oftentimes, you can hire an advertising service on a per-project basis. A flexible service will accommodate the changing needs of your growing business, allowing you to scale up as and when the need arises. Also, they will provide ongoing support to help you expand your business online.
YOU GAIN OBJECTIVITY
The professionals will provide expert insight and help invite a new perspective for your business. They can also bring new ideas that will help you improve your campaigns. That way, there is a good chance that your efforts will bear fruit.
Are you ready to take your digital marketing to the next level? Sparklight Advertising can help. We take time to understand your challenges and goals before recommending a product or service that will help you succeed. Contact us today to request our services.