Cameras have come a long way in recent years. DSLR cameras are becoming less expensive, more user-friendly, and in general, just more intuitive to use. Even the cameras on your phone have become of a technological marvel nowadays. Think back a few years to what your flip phone’s camera used to take and compare it to the stunning photos on phones today!
Just as important as the tactic you use to advertise, the length of that message can be key as well. The 30-second ad is alive and well, but other options can make your advertising even more effective. Additionally, placing your video content on your website or on digital platforms such as Facebook, Twitter, Instagram, LinkedIn, just to name a few are some of the many ways to share and increase your advertising viewership.
TV advertising is no longer out of reach for small businesses. Learn ways to promote your business with TV commercials that you can afford.
Before you invest time and money in filming, read this article about copyright laws you must follow to stay out of trouble.
Small businesses can benefit greatly from partnering with non-profits and causes they care about with cause marketing – what better way to share than through video?