Your website is arguably your most important tool for showcasing your brand, attracting new customers, and maintaining strong relationships with loyal followers. Unfortunately, many sites fail to live up to their full potential due to simple design flaws. If you observe the following, you’re probably due for a website redesign:
1. Too Similar to the Competition
There’s no room for generic site design in today’s sophisticated online culture. Take a quick look at your competition’s online presence—do their websites share the same general template and layout as yours? If so, it’s time to mix it up.
2. Cheesy Flash Animation Landing Pages
Want to make your website look instantly outdated? Include an intro page with flash animation. This is a quick ticket to losing visitors; few are willing to put up with lengthy intros or loading issues.
3. Difficult to Navigate
Your website should easily guide visitors to your contact page, your e-Commerce platform, and any other important areas of your site. The moment navigating your website feels like a struggle, customers will head for competitors that can meet their needs with less effort from them.
4. Lack of Mobile-Friendly Design
Nearly 60 percent of internet searches occur on mobile devices. If you fail to optimize your site for easy mobile access, you’re essentially shutting out over half of potential visitors.
5. No Social Media Integration
Over 70 million businesses used Facebook pages, however, many fail to link their social media presence with their website. Social media integration goes two ways; your social media should direct to your website, and your website should link back to your social media. This can be accomplished by adding icon links for major platforms in an easily visible section of your website or embedding tweets and Instagram images directly into site content.
6. Too Much Text
The well-known idiom about a picture being worth a thousand words absolutely applies to website design. Users prefer sites that feature professional-quality images over large blocks of text. Videos are arguably even more effective; according to a recent Wyzowl survey, 72 percent of users prefer learning about products and services via video.
7. Excessive Loading Time
The downside of the recent rise in rich media—website loading times are increasing. Recent data from Google suggests that the average mobile landing page takes a whopping 22 seconds to fully load, but many users lose interest after just three seconds. Small increases in load time can make a huge difference; fashion retailer Nordstrom saw an 11 percent drop in sales when its website’s response rate increased by less than a second. A website redesign should optimize your website to load with minimal delay.
8. Lack of Brand Consistency
All website content should be clearly connected with your brand. This includes not only written content such as blog posts, but also images, videos, and other forms of media. There should never be any question as to who your target market is and which values your company holds dear.
It’s easy to fall into old patterns, but sometimes, drastic measures are warranted. An effective website redesign could deliver considerable increases in traffic and user retention, so it’s an investment worth making.