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These video ads show up on websites and mobile apps that aren’t YouTube. They show up in short segments before a website’s content video –called a ”pre-roll video”. In addition, since people also use streaming services on their cell phones and laptops, local video ads show up on all devices.
They can be targeted toward behavior profiles so that just the right audience member sees them.
In addition, since people use streaming services on their mobile phones and laptops, video display ads show up on all devices!
• Keeping the videos short and interesting will help to engage users in a more dynamic way than regular display can.
• Targeting should be focused on who the users is, their interests and/or behaviors rather than the sites they are visiting.