Blended OTT

REACH CONSUMERS ONLINE + THROUGH TELEVISION PROGRAMS

An advanced version of Video Display, this blended media option shows on websites, mobile apps, and streaming TV services such as Sling, Paramount+, and many more. In addition, since people use streaming services on their mobile phones and laptops, local OTT ads show up on all devices!

Targeting

All the benefits of Video Display
Target viewers based on demographics, location, and behavior/interests
Buy confidently knowing viewers CANNOT skip the ad
Access data on request showing where and when ads were displayed
Add in OTT to reach people watching television through an online service like Sling!
Maximize reach and frequency while driving traffic to your website (pure OTT won’t allow for clicks to your website)

Best Practices

Keeping the videos short and interesting will help to engage users in a more dynamic way than regular display can.
Targeting should be focused on who the users is, their interests and/or behaviors rather than the sites they are visiting.