For decades, the 30-second TV ad has been a staple when it comes to advertising. It still has a strong presence today but there are other options to consider. Today, viewers’ attention spans have shortened, some say to a mere six seconds. So, is it best to have the advertiser’s message be short, sweet, and to the point? Are there other video products that would be beneficial? Video has gone beyond the 30-second ad and that’s a good thing. Sparklight Advertising provides video services that can create a product to be used in a variety of areas.
According to Biteable, video continues to be one of the effective elements in a digital market strategy. Customers are more informed than ever but gaining their attention can be difficult. Creating a 15-second and 5-second advertisement has become popular and effective. With the overall message shorter, it’s also important to make the first few seconds memorable. Products such as OTT (Over The Top) used to reach numerous streaming services or TrueView, which are ads seen before a YouTube video are great options to place these.
Ways to engage a customer by video doesn’t stop at 30-seconds or less. Videos can be created in different forms. Here are a few examples:
Business Biographies. This is a great way to highlight the workings and people of a business in detail, promote a product, or even provide employee training. These can be done at any length.
Employee Bios. It’s a quick look into who works at your company. The employee is given a chance to talk about themself and explain what they do for their business. If you see a smiling face it creates trust long before meeting them in person.
Signature Video. When emailing a prospective client, include a signature video link along with your email signature. It’s like a digital business card. Show off your unique personality and demonstrate your product. It’s a great way to get your message directly to the person you are contacting.
Just as important as the tactic you use to advertise, the length of that message can be key as well. The 30-second ad is alive and well, but other options can make your advertising even more effective. Additionally, placing your video content on your website or on digital platforms such as Facebook, Twitter, Instagram, LinkedIn, just to name a few are some of the many ways to share and increase your advertising viewership. Let Sparklight Advertising show you how the many uses of video and in different lengths can provide the value that other mediums can’t.
When you’re ready to put one or more of these tactics to work for your business, we can help. Visit our offices page for a media consultant near you.