There’s no question that digital media is a powerful tool for business. Today, 72% of online marketers cite content creation as their most successful market strategy. Further, over 77,000 searches are made on Google every second. The only problem is that with so many digital marketing options out there, it can be tough to figure out which ones are right for you.
But don’t worry, we’re here to help. In this article, we’ll walk you through the most important factors to consider when finding the right digital mix for your business. We’ll also give you some tips for getting started.
DEFINE YOUR BUSINESS GOALS
It would be best if you start by defining your business goals. What do you want to achieve with your digital marketing? More leads? More conversions? More website traffic?
Once you understand your goals well, you can start developing a plan to achieve them. This is where the magic happens, because you can then begin to target the right channels and tactics that will help you reach your objectives.
Don’t try to do everything at once. Start small, and then refine and expand your efforts as you go. And always be prepared to adjust and adapt your plan based on what’s working and what’s not.
KNOW YOUR AUDIENCE
Start by thinking about who your customer is. What are their interests? What websites do they visit? What social media platforms do they use? For instance, younger adults prefer Snapchat, whereas older adults use Facebook. Once you have a good understanding of your target audience, you can tailor your marketing strategy accordingly.
Keep in mind that it’s important to be where your customers are rather than where you want them to be. Just because a platform is popular doesn’t mean it’s the right fit for your business. Do your research and find the platforms that will work best for you and your customers.
RESEARCH THE PLATFORMS
Not all social media platforms are created equal. That’s why it’s important to research and figure out which platforms are the best fit for your business.
Luckily, plenty of information is available to help you make your decision. Platforms like HootSuite and Sprout Social offer great resources, as does Facebook. And don’t forget about Google—the king of all search engines also provides some great insights into which platforms are being used the most by your target audience.
So take the time to research, and then create a strategy that incorporates all the platforms that will work best for your business.
ANALYZE AND ADJUST
You’ve probably heard the saying “test, test, test.” This is especially true when it comes to finding the right digital media mix for your business.
You need to constantly analyze your results and adjust your campaigns based on what’s working and what’s not. This might mean tweaking your ad targeting, or changing your budget or daily spending cap.
It’s also important to keep in mind that digital marketing is a constantly evolving landscape. What works today might not work tomorrow, so you need to be prepared to change things up on the fly.
TRY DIFFERENT DIGITAL MEDIA MIX STRATEGIES
Not sure where to start when it comes to finding the right digital media mix for your business? Here are a few ideas to get you started:
- Use a variety of channels to reach your target audience. This could mean using different social media platforms, advertising on different websites, or using different types of content.
- Experiment with different strategies to see what works best for you. For example, you might find that one type of content works well on one platform, but not so well on another. Or maybe you find that one type of advertising brings in more leads than the others.
- Try using a mix of paid and organic strategies. This will help you reach more people while keeping your budget in check.
- Track your results and analyze the data. This will help you fine-tune your strategies and ensure you’re effectively reaching your target audience.
Start by reading industry publications and websites, and follow key social media accounts to see what’s being discussed. Attending trade shows and conferences is also a great way to learn more about the latest digital trends and technologies.
And don’t forget to reel in your team for help. Chances are, they’re already keeping up with the latest trends and can point you in the right direction.
STREAMLINE YOUR DIGITAL MARKETING TODAY
Finding the right mix of digital media for your business can be challenging, but if you prepare well, you can ace it.
Research and try different platforms and see which ones work best for you. Don’t be afraid to experiment – you may be surprised at which platforms work best for your business. Keep track of your results to continue improving your digital media mix.
At Sparklight Advertising, we offer digital consulting for products such as programmatic banner, video, OTT/CTV, Google Ads, YouTube, Social Media and more! Reach out to us to learn more and optimize your digital marketing strategy.