Sparklight® Advertising Pledges $7 Million in Matching Ad Credit
Initiative offers small businesses cable airtime to aid in economic recovery
May 22, 2020 – Phoenix, Arizona
Sparklight Advertising announced today that it has pledged $7 million in matching advertising credit for small businesses in the communities it serves to assist in economic recovery following the impacts of COVID-19.
“Small businesses are the lifeblood of the American economy and way of life,” said Chris Boone, Vice President of Business Services for Sparklight. “The impact of the pandemic on those businesses has been significant. Our associates live and work in the communities we serve, and we are committed to doing what we can to help small businesses in their economic recovery.”
Sparklight Advertising is offering $7 million in matching advertising credit to be used for cable airtime. Businesses approved for the matching credit will also have the opportunity to utilize Sparklight Advertising’s production services at a 50 percent discount.
“We know that small businesses are facing unprecedented challenges,” Boone said. “Our team is uniquely positioned to help them tell their story and share what they have to offer with audiences in their local market. We believe that by working together, we can help businesses rebuild and overcome this economic setback, emerging stronger than ever.”
Sparklight Advertising, part of the Cable One family of brands, provides digital marketing, creative services and television advertising to businesses across its 21-state footprint. It helps clients move their business forward through innovative services customized to meet the unique goals of each business.