Digital Marketing Trends to Look Out for in 2023

The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than ever before. Here are some trends that you can expect to see in digital marketing by 2023:


The user experience is a key factor that will be pivotal in the success of digital marketing in 2023. It can be improved by creating a better user interface, more personalized experiences, and mobile-friendly sites. You can also:

  • Create a better UI: People are accustomed to using their phones as portals to various online services. They expect all these services to be easy-to-navigate and intuitively designed. They also want fast responses from customer service representatives when they contact you via social media or email because they don’t have time for waiting around in hold lines (and neither do you!).
  • Personalize your campaigns: By focusing on specific audiences and targeting them with relevant ads based on their interests and behaviors, you’ll increase conversion rates by up to 63%.


Visual content is becoming a big trend in the digital marketing world going into 2023, and it’s easy to see why. With visual tools like videos, infographics, and animations becoming more prevalent on social media platforms and across the web, it’s no wonder more marketers are turning to this technique for their marketing efforts.

You can use visuals to convey information about your brand or product in a simple way that does not require reading or listening—they’re simply pictures or graphics representing whatever you want them to represent!

They also help create an emotional connection between your audience and what you’re promoting (think Apple vs. Samsung). Additionally, visuals are often easier than text-based ads because they don’t require extensive research beforehand; instead, they allow viewers to decide whether they want to learn more about your product based on how attractive its design is.

To take advantage of these benefits without spending thousands on an expensive ad campaign, we recommend using these three types commonly used today: infographics/visualizations, which use data visualizations such as graphs showing trends over time; news articles with screenshots/excerpts from articles published online; video tutorials explaining step-by-step instructions for completing tasks related.


The next big thing in 2023 digital marketing is personalized marketing. This means focusing on the individual, using their personal data to target content and messages, and even creating user profiles or avatars so you can provide them with exactly what they want.

Personalized marketing has become an essential part of digital strategy because it allows companies to connect with customers more meaningfully than ever before. It’s also important because it helps build loyalty by providing better experiences for your users across all channels—from search results pages (SERPs) to email campaigns or social media posts—and ultimately drives sales down the road through repeat visits or purchases from new customers who see how much effort you’ve put into getting them acquainted with your brand over time.


DOOH enables you to feature your message in environments accessible to the public. It offers creative ways to show adverts, with IoT and AI providing deeper levels of personalization. By the end of 2023, the DOOH platform is anticipated to reach approximately 4 billion.

Some DOOH options include:

  • Digital Billboards
  • Place-Based Media (grocery store screens to screen networks in medical offices, gas stations, and restaurants)
  • Transit & Transportation ads

The surge in DOOH billboards can be credited with the segment’s expansion. Today, about 70% of viewers say that, when compared to online advertisements, digital billboards stand out more. Consequently, they have a significant impact on people, which is expected to further boost the platform’s adoption.


Chatbots are a great way to communicate with customers. They can answer questions and instantly provide information, helping you build trust in your brand. You can also use Chatbots in marketing, customer service, sales, and ecommerce.

For example: If you want to increase conversions on your site or landing page by providing users with helpful information about what they need to know before making a purchase decision, then using chatbot technology would be ideal for this purpose because it’s not only easy to use but also effective at promoting conversions!


Any email marketing campaign’s ultimate objective is to increase sales. In the past few years, marketers have come to the conclusion that completely ramping up the email marketing experience is one of the best methods to achieve this.

Some of the email marketing trends you can leverage in 2023 include:

  • Hyper-personalization (Recommending products per individual, Sending triggered emails based on user behavior)
  • Enhancing engagement with storytelling
  • Leveraging AI to get meaningful consumer insights
  • Focusing on mobile (more users are getting mobile-heavy)
  • Reduce focus on open rate (Apple’s recent privacy changes prevents marketers from reliably tracking open rates and engagement activity on emails)


User-generated content is a type of content that’s created by users and published online. It’s a great way to increase engagement, build trust and provide value to your audience. Here are some examples of user-generated content:

  • User reviews
  • User comments and questions
  • User posts on social media or community sites

User-generated content is a great way to get your users involved, leading to increased engagement, brand loyalty, and sales. The more your audience interacts with your brand, the more likely they will become loyal customers.


These are just a few of the trends we’ve seen so far. But one thing is for sure: As we step into the new year, the industry will continue to change and evolve as new technologies emerge.

At Sparklight Advertising, we offer digital advertising services such as programmatic banner/video/audio, OTT/CTV, Google Ads, YouTube, Social Media, website building and hosting, SEO and more!  Contact us today to learn more and optimize your digital marketing strategy.

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