Exploring The Benefits of Streaming Audio Advertising

Streaming Audio - Sparklight Advertising

Streaming audio is the new hot topic in digital advertising, and for a good reason: It allows us to take the power of radio and extend that reach to digital with precise audience targeting. Streaming audio allows advertisers to tap into various audio channels and target their audiences more effectively using technology-driven data analysis. It […]

Best Creative Practices for Top Performing Digital Campaigns

Top Performing Campaigns - Sparklight Advertising

Creativity in digital marketing is essential because it dictates your digital campaigns’ overall look and feel. It determines whether your target audience will pay you any attention and the chances of converting that attention into a transaction. You, therefore, must develop an effective creative strategy that will ensure your ads appeal to the consumer enough […]

Navigating the 5 Stages of the Digital Customer Journey

Navigating Your Digital Journey - Sparklight Advertising

Have you ever considered how understanding the customer journey can impact the growth and success of your business? In this digital age, it’s crucial to be aware of the various stages a customer goes through, from initial brand awareness to becoming an advocate. The purchasing path comprises different phases, each offering business opportunities to drive […]

Benefits of Drone Video & Photography

Drone Video

It’s becoming more and more common…clients see beautiful, sweeping aerial shots of businesses in commercials or videos and want the same for their company.

Graphic Design: Is It Important To My Brand?

Graphic Design

What is Graphic Design? In short it is a visual communication that combines images, words, and ideas to convey information to an audience. If you were to look around, you would see that graphic design is everywhere.

Supercharging Your Marketing Through Video

Video Marketing

People love videos. The human brain is hard-wired to pay attention to movement, color, and sound, and it processes visual information nearly 60,000 times faster than it does with text alone.

Website Design: Managed vs. DIY

Website Development

When deciding on building a new website or updating your current site you have a question to ask yourself. Will I be doing the work myself or hiring a professional?