We’re always looking for new ways to reach our audiences. Video-based advertising is one extremely effective way to reach your target market. People love videos, and online video usage is over 90%. Our brains are hard-wired to pay attention to movement, color, and sound and process graphics up to 60000 times faster than text.
But when it comes to video advertising, there are some big benefits that streaming offers over traditional methods. Let’s take a look at some of these benefits:
Advertising on streaming is more flexible than television. You can quickly make changes to your ads in response to consumer behavior, so you don’t have to wait for a large broadcaster to approve your ideas.
Streaming also allows for a more responsive approach to advertising as well—you can test different ad formats and creatives with real data on the fly rather than waiting months or years for approval from TV networks.
Audience segmentation is a powerful tool for marketers. It allows you to target specific audiences based on interests, demographics, and behaviors. This is more accurate than traditional media because streaming ads provide you with more granular targeting options; like if someone watched your ad before or clicked on it from an email newsletter.
The ability to target specific audiences based on these specific interests, demographics, and behaviors makes it easier for advertisers to reach their desired audience with relevant content that they want or need at that moment in time. In addition, this type of campaign allows you to create content that people actually want to watch, which will increase engagement levels and lower abandonment rates.
AUTHENTIC OPPORTUNITIES FOR ENGAGEMENT
One of the biggest benefits of streaming is that it allows brands to engage with their fans in a more authentic way. Fans can interact with the content they want to see, creating engagement opportunities across platforms.
For example, if you have a pop-up shop on your current website and stream a new video while you’re there, fans are more likely to click through from your Snapchat story or Instagram post because they know exactly what they’re going into: something relevant and engagingly fun.
Brand awareness is the first step in the purchase decision process. It’s about establishing a relationship with consumers, creating positive associations with your brand, and getting it in front of consumers.
Advertising on streaming platforms can help you build a strong connection with potential customers by providing relevant content that reflects their interests and lifestyle. This helps you establish trust within your target audience, giving you an edge over competitors who have yet to master this strategy.
CONTROL OVER CONTENT
The main benefit of streaming ads is control over the content. You can choose what you want to advertise, how long your ad will be, and how many times you want it to run. This allows you to match your budget with the best fit for your brand’s campaign goals.
You can also select from a variety of different options when it comes time to choose which type of content will appear within each stream: AVOD, OTT, or CTV? Newsworthy? Entertainment focused? And so on!
Video stream ads are a great way to reach your target audience. They have high conversion rates and engagement, which means they’re much more likely to engage with your brand or product than traditional text-based ads.
- Higher completion rates: Streaming video ads are much more likely than other forms of content to be watched all the way through, so you can also expect high completion rates.
- In-stream ads are 20 times more likely to be clicked than ordinary banners. A user’s positive interaction with a video ad also boosts their likelihood to purchase by 97% and their brand association by 139%.
The audience is also younger than traditional TV audiences and more engaged with their devices: Streaming audiences are younger, so they’re more likely to be up-to-date on the latest trends, fashions, and technology. They also tend to spend more time on their phones and computers, which provides brands with a better opportunity for engagement.
TURN AROUND YOUR MARKETING STRATEGY WITH IN-STREAM ADS
The more you advertise on streaming, the more likely your customers will find you. Streaming allows you to reach audiences engaged in your product or service, which increases brand awareness and potential sales.
At Sparklight Advertising, we provide a broad range of In-stream video advertising solutions, including AVOD, OTT, and CTV. Reach out to us today to learn more.