Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)
Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI). They want to speak about how it can transform industries and why you might want to consider using it for your next advertising campaign. However, you need to stop and ask yourself if there is real value in using […]
4 Tips for Managing Your Google Business Profile
If you own a business, it is essential that you claim your Google listing and regularly verify the information for accuracy using your Google Business Profile (formerly known as Google My Business). When a potential customer searches for a business near their location, they’ll find a list of suggested businesses at the top of Google’s […]
Vanity vs. Value: Which KPIs Should You Really Be Tracking in 2025—and Which Should You Leave Behind?
Now more than ever, a successful digital marketing strategy depends on tracking the right key performance indicators (KPIs). Many marketers still fall into the trap of focusing on vanity metrics—those that may look impressive but don’t reflect the actual performance of a campaign. It’s essential to move beyond surface-level numbers like social media followers and […]
Content That Sells: How to Boost Sales by Aligning Ad Creative with the Customer Journey
Digital marketers know they need a strategy to capture users’ attention to boost sales and succeed. Your ad creative must align with where your potential customer is in their journey, so it does more than just grab attention; it turns curiosity into results. Let’s dive into what makes content truly sell, and how to align […]
The Importance of the First 3 Seconds: How to Hook Viewers and Boost Ad Performance Across Platforms
Have you ever wondered why some online advertisements seem to get your attention quickly, while others barely get noticed? It’s because of powerful hooks designed to pique curiosity and boost interaction, so users are more inclined to engage. We live in a fast-scrolling world, and if you don’t capture a viewer’s attention within the first […]
Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead
In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being forced to make tough decisions. Budgets are tightening, priorities are shifting, and marketing departments are often first in line for cuts. At Sparklight Advertising, we understand the pressure business owners are under, but we also know that pulling back […]
The Importance of Consistent Branding Across All Marketing Channels
To boost sales and maintain a healthy customer base, you need your customers to recognize your brand along with products and services every time they interact with them. Consistent branding across all marketing channels, such as social media, mobile apps, and websites, is one of the core ways to ensure customer loyalty. Here are some […]
Sparklight Advertising: Tailored Solutions to Boost Your Brand
From the beautiful desert views in Prescott, Arizona to the historic rivers in Biloxi, Mississippi, we have stationed in-person advertising sales teams to help our customers create their latest marketing campaign. However, our work doesn’t stop there. Rather, we provide advertising services to the entire country with our digital marketing offerings. We are Sparklight Advertising, […]
Google Analytics 4: The Ultimate Guide to Smarter Marketing and Customer Insights
Understanding your audience is the key to success if you’re running a business. Whether you’re a local store or an e-commerce powerhouse, you need to know who visits your website, what they’re looking for, and how they interact with your content. Google Analytics 4 (GA4) is a dynamic tool for business managers and marketers alike […]
The Effectiveness of Audio Advertising in the Digital Age
In the digital age, advertising often focuses on platforms like Google, Facebook, or TikTok. While these are effective ways to advertise, it’s important to remember that traditional advertising options have stood the test of time. Audio advertising, for instance, has been providing successful advertising campaigns for decades. Now, with streaming platforms such as Pandora, Spotify, […]
Mastering Digital Advertising Reports: Telling a Story for Success
Digital advertising is a critical element of a modern marketing strategy. Given the deluge of information accessible via digital advertising reports, learning how to interpret them and tell an effective story can significantly contribute towards your success. This blog will guide you through the journey of mastering digital advertising reports. Understanding a Digital Advertising Report: […]
Navigating Digital Strategy: How to Choose the Right Digital Products for Your Business
In the digital era, having a well-structured digital strategy is no longer a luxury but a necessity for every business. It involves leveraging digital resources to achieve business objectives seamlessly. But how do you ascertain which digital products are the perfect fit for your business? We at Sparklight Advertising have answers to all your queries […]
Digital Audio Advertising: Reaching Customers on the Go!
In an increasingly digital world, technology has revolutionized various aspects of our lives including how businesses promote their products and services. Among the various forms of digital advertising that have gained prominence over the years, digital audio advertising stands out as one of the most impactful. Digital audio advertising refers to running ads on digital […]
3 Tips for Holiday Digital Marketing Ideas
It is pretty hard to believe, but we are right back into the thick of the holiday season at this time. It is upon us, and it is best to think about how we can prepare our digital marketing plan of attack for this incredibly important time of year. Today, we want to take a […]
2025 Digital Marketing Tips to Consider: Don’t Miss Out on These Game-Changing Ideas
We are approaching a new year, and it is a time to consider a completely new digital marketing plan. Many companies take this time to put together a marketing plan that will pan out for them in ways both big and small. They consider it a time for renewal and refreshment, and you can too. […]
Behind-the-Scenes Look at Sparklight: An Expert Team That Cares
There are few processes that are as vital to the success of any company as its digital marketing efforts. At Sparklight Advertising we live by this motto, and we make certain that we take our mission of serving our customers to heart. To do this as effectively as possible, we believe in providing a positive […]
How to Measure ROI for Digital Marketing: Getting the Most for Your Money
The role of a digital marketer in today’s world is a role that requires a lot of attention to detail. The advertising space that is available out there is limited to begin with, and it is particularly crowded in the online world. Therefore, those who are tasked with taking on digital marketing responsibilities must consider […]
Increase Your Online Visibility With These Digital Advertising Trends
Traditional advertising methods generally included TV advertisements, print advertisements, billboards etc. But anyone who has kept up with trends in advertising knows that the digital marketplace is where advertising has really taken off in the last few decades. As people spend more and more time online, it makes sense for advertisers to reach out to […]
Common Digital Marketing Mistakes You Need to Consider
The fear of making a mistake is a healthy thing to keep in mind when you are considering how to run your digital marketing campaigns. It is best to take stock of some of the most common digital marketing mistakes so you can hopefully avoid them. We will look at some of those mistakes today […]
Integrating AI into Your Digital Marketing Campaign: The Do’s and Don’ts
Artificial Intelligence (AI) continues to revolutionize various industries, with digital marketing being one of the forefront sectors impacted. The integration of AI into digital marketing allows for enhanced customer experiences, more targeted marketing strategies, and efficient data analysis, among other benefits. To leverage these advantages, it’s important to know how to successfully incorporate AI into […]
Unleashing Potentials: Creating Brand Awareness for Small Local Businesses
In today’s bustling market, fostering brand awareness is a cornerstone for any business’ growth, be it a multinational corporation or a quaint store on the corner of the street. Increasing your brand’s visibility allows you to build strong relationships with customers, encourages loyalty and claims a significant stance in the market. Here’s a step-by-step guide […]
SEM Campaigns: A Comprehensive Guide and Best Practices
In today’s business landscape, businesses are as much digital entities as physical ones, and the path to each business is paved by both search engines and physical roads. Your Google Business Profile puts your business on the map. Your website visibility is defined by how easily search engines can find your content and how highly […]
Create Brand Awareness with the Help of Social Media
In today’s digitally-driven world, creating brand awareness is paramount for any business’s success. Among the myriad digital strategies to consider, leveraging social media is undoubtedly one of the most effective ways of building a recognizable and trusted brand. Firstly, establishing your brand identity on multiple social media platforms is the very foundation. Be it Facebook, […]
Benefits of Responsive Display Ads on Google
If you’ve spent time and resources creating an ad campaign that just didn’t attract as much attention as you expected, you need to consider responsive display ads(RDAs). Responsive display ads automatically adjust their size, appearance, and format to perfectly fit the Google Display Network ad space. Google display network has the most reach compared to […]
Impression Share: What to Know and Does it Really Matter?
If you have an incredible ad that no one sees, it doesn’t really matter that it’s incredible. For your ads to be successful, they need to make an impression on viewers. When your advertisements make an impression, it means that they’re on view for prospective customers to see wherever you’ve purchased ad space—on Google, for […]
Market Share: What to Know for Your Advertising Purposes
No matter the product you’re advertising, you want to ensure you’re advertising it in a smart way so that you secure the biggest profit possible. There’s not necessarily one fool-proof way to advertise—different techniques work for different companies. That said, it’s a good idea to take market share into consideration when you’re planning your advertising […]
YouTube Ads Are Effective For These Important Reasons
YouTube is the largest video-sharing website in the world, and it is relied upon by millions to get their news and other pieces of information that they care deeply about. That’s why it is so important for all marketers to think about why they might want to invest in YouTube ads. Specialized Targeting When advertising […]
Why Google Ads Are Effective and Best Practices
Google’s dominance over other search engines presents a vast opportunity for businesses that leverage Google Ads to run advertising campaigns. Surveys indicate that nearly two-thirds of customers click on ads when searching for products and services to buy. This sheds light on why Google Ads are a highly effective marketing tool, boasting an impressive return […]
Third-Party Cookie Deprecation and Its Impact on Advertising
Google has stated that it plans to deprecate third-party cookies; this move has come with the introduction of Tracking Protection features, and full deprecation is anticipated to occur by the end of 2024. For businesses, brands, and advertisers, this change marks a profound shift in the way the industry operates. While this change may seem detrimental, […]
5 Essential Steps in Creating a Digital Marketing Plan
Whether you run a small business, a medium-sized one, or a large one, digital marketing needs to be a part of your marketing strategy. You can continue to use traditional marketing methods such as print ads, TV ads, direct mail marketing etc. But along with these, you’ll also need to use some digital marketing strategies, […]
Stay Relevant, Stay Up-to-Date on These 2024 Trends in Digital Advertising
Digital advertising is an ever-changing field. There is nothing static about our industry, so as we begin the new year, it’s crucial to take a moment to analyze the projected industry trends for 2024. Being up to date is important, so let’s talk about what we should expect in digital advertising during the upcoming year, […]
CTV and OTTs: The Basics and What You Should Know
These days, we’re always streaming things. If you’re a business professional and someone who watches videos on your smart TV, whether they be from Hulu or another platform, the advertising terms OTT and CTV are certainly relevant to you. However, even so, many are unfamiliar with the specifics of these important terms. Let’s delve into […]
The Crucial Role of Brand Awareness in the Digital Marketing Funnel
In the intricate landscape of digital marketing, brand awareness stands as the cornerstone that shapes the entire customer journey. Positioned at the top of the marketing funnel, it plays a pivotal role in guiding potential customers toward conversions and sales. Let’s delve into the importance of focusing on brand awareness and its impact on driving […]
The Ideal Length of a Digital Marketing Campaign
Digital marketing campaigns can be a great way to reach your target audience and achieve your marketing goals. One of the first questions business leaders have when planning their marketing strategy is how long should you run a digital campaign? There is no “silver bullet” answer to this question. The ideal campaign length will vary […]
How to set up a Business Instagram Account
If you’re looking to grow and expand your business, then setting up a business Instagram account is crucial. Ensuring that your business has a digital footprint will lead to guaranteed growth. But in order to do that, you need to make sure that you’ve set up your business Instagram account correctly. To set up a […]
Social Media Advertising: The Key to Success in the 21st Century
Social media is a powerful tool for anyone trying to reach a wider, or even niche, audience. It can be used to connect with customers, build brand awareness, and drive sales. Social media can also be a great way to reach new customers and promote your products or services outside of your local market or […]
Racing to Success: SEM vs. SEO in the Digital Marketing Arena
252,000! Those are the potential new competitors that emerge each day in the digital landscape. With that many websites created daily, having a powerful marketing strategy is crucial for staying ahead in the game! Thankfully, you have two valuable tools at your disposal: SEM and SEO. Today, we’ll help you understand the key differences, and […]
Revamp Your Digital Marketing: Top Website Design Tips for Businesses
When it comes to digital marketing, there’s only so far you can reach without a website. At the end of the day, you need to redirect leads to your products and services and into your sales funnels, and there’s no better tool for this. However, it’s not just about having a website. With over 1.8 […]
How to Set Up a Facebook Business Account
Each month, 2.91 billion people use Facebook, and close to 80% are active daily. This is why creating a Facebook business page is a great way of enhancing your company’s online presence. If you’re not sure how to create a Facebook business page, read on for a step-by-step guide. 1. Create a Facebook Business […]
Embracing AI: Empowering Marketing Companies for Efficient Campaign Optimizations
In today’s rapidly evolving digital landscape, integrating artificial intelligence (AI) has become a powerful tool for marketing companies like ours. Far from replacing human expertise, AI offers many benefits that enable us to leverage campaign optimizations and achieve unprecedented efficiencies. Let’s explore the positive impact AI is poised to have on the future of digital […]
The Power of Programmatic Display: Efficient, Targeted, and Scalable Advertising
As a local business owner, connecting with current and potential customers is crucial for your success. In today’s digital landscape, traditional advertising methods alone may not be enough to reach your target audience effectively. That’s where programmatic display comes into play. In this blog, we’ll explore the benefits of programmatic display advertising and how it […]
Google Analytics 4 vs Universal Analytics: What You Need to Know
Google Analytics GA4 is the next generation of Analytics that collects event-based data from both websites and apps. It is designed for the future of measurement, with features such as privacy controls, predictive capabilities, and direct integrations to media platforms. Google Analytics GA4 is different from Universal Analytics (the current Google Analytics platform) in how […]
Why SEO is Important to Your Business
When you need to learn more about a product or service, chances are you turn to the internet for answers. Businesses with a strong online presence are more likely to get high website traffic, increasing the chances of making more sales. That’s why businesses like yours are adopting effective SEO strategies to enhance their presence […]
Exploring The Benefits of Streaming Audio Advertising
Streaming audio is the new hot topic in digital advertising, and for a good reason: It allows us to take the power of radio and extend that reach to digital with precise audience targeting. Streaming audio allows advertisers to tap into various audio channels and target their audiences more effectively using technology-driven data analysis. It […]
Adapting Your Advertising Strategies in Uncertain Times
Since the beginning of the pandemic, the market has been turbulent to say the least. Consumer spending has reduced, logistics costs have increased, and global events are weighing the scales in ways we simply cannot reliably predict. In times like these, it can be tempting to take your foot off the gas when it comes […]
Best Creative Practices for Top Performing Digital Campaigns
Creativity in digital marketing is essential because it dictates your digital campaigns’ overall look and feel. It determines whether your target audience will pay you any attention and the chances of converting that attention into a transaction. You, therefore, must develop an effective creative strategy that will ensure your ads appeal to the consumer enough […]
Navigating the 5 Stages of the Digital Customer Journey
Have you ever considered how understanding the customer journey can impact the growth and success of your business? In this digital age, it’s crucial to be aware of the various stages a customer goes through, from initial brand awareness to becoming an advocate. The purchasing path comprises different phases, each offering business opportunities to drive […]
Digital Marketing Trends to Look Out for in 2023
The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than ever before. Here are some trends that you can expect to see in digital marketing by 2023: IMPROVED USER EXPERIENCE The user experience is a key factor that will be […]
7 Reasons to Choose Sparklight Advertising over DIY
Deciding whether to do your own marketing or hire an advertising service can be challenging. However, as your business seeks growth, this is a question you are likely to face at some point. When you find yourself in this scenario, there are several essential things you should consider. These include your business needs, budget, objectives and […]
6 Benefits of Advertising on Video Streaming
We’re always looking for new ways to reach our audiences. Video-based advertising is one extremely effective way to reach your target market. People love videos, and online video usage is over 90%. Our brains are hard-wired to pay attention to movement, color, and sound and process graphics up to 60000 times faster than text. But when it […]
How to Find the Right Digital Mix for Your Business
The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than ever before.
The Rise of AVOD & Streaming Video
AVOD stands for Ad-Supported Video on Demand. Viewers can gain access to original or live content for free and typically have access to the video after viewing one or more ads.
Google Adwords: Boost Your Search Ranking
You’ve heard about the importance of Search Engine Marketing, known as SEM, and is essential for any business owner, but what exactly is it and how can it benefit your business?
Website Design: Managed vs. DIY
When deciding on building a new website or updating your current site you have a question to ask yourself. Will I be doing the work myself or hiring a professional?
Target Cord Cutters with OTT
In an ever-changing digital world where the options are seemingly endless, how can you target customers who are not watching standard television? “Cord Cutters,” as they are known, opt for streaming services.