Google Adwords: Boost Your Search Ranking
You’ve heard about the importance of Search Engine Marketing, known as SEM, and is essential for any business owner, but what exactly is it and how can it benefit your business?
Website Design: Managed vs. DIY
When deciding on building a new website or updating your current site you have a question to ask yourself. Will I be doing the work myself or hiring a professional?
Target Cord Cutters with OTT
In an ever-changing digital world where the options are seemingly endless, how can you target customers who are not watching standard television? “Cord Cutters,” as they are known, opt for streaming services.
March Madness is Back!
The NCAA men’s basketball tournament is one of the most viewed sports events on television. In 2019, it drew an average of 10.5 million viewers per game! It is a great chance for advertisers to get their products or services in front of devoted sports fans!
What is OTT & How Can I Market My Business On It?
What is Over the Top (OTT)? OTT is a term used to describe internet-based services that allow users to stream media content over the internet without the need for cable or satellite subscriptions.
Is TrueView for You?
YouTube has become so popular that it has 2 billion users worldwide. People enjoy watching videos on YouTube regularly as it’s one of the most popular websites for search traffic.
Advertising in 2021: Is My Business Taking Advantage of Current Techniques?
2020 has forced everyone to adapt to a new way of living and businesses have had to learn how to reach current and new customers in a drastically different world. And with 2021 right around the corner, now’s the perfect time to take advantage of current advertising techniques and up your business game for the new year.
Get Ready for Holiday Shoppers
We’re almost to the end of 2020, and that can only mean one thing: holiday shopping is about to ramp up. As a small business you look forward to holiday sales, but what does that look like this year?
Video Beyond The 30 Second Ad
Just as important as the tactic you use to advertise, the length of that message can be key as well. The 30-second ad is alive and well, but other options can make your advertising even more effective. Additionally, placing your video content on your website or on digital platforms such as Facebook, Twitter, Instagram, LinkedIn, just to name a few are some of the many ways to share and increase your advertising viewership.
Is My Business Doing Its Best to Recruit Top Talent?
Recruiting new employees sounds like a straightforward aspect of running your business. You create advertisements in multiple mediums like web and television, make sure those ads send people to a web page for applicants and wait for the new hires to come in.
Do I Have the Proper Advertising Product Mix?
Advertising your business can be overwhelming. With so many options available, knowing where to invest your budget might also be confusing. Utilizing a mix of products is an effective way to promote your products or services in different ways.
Top 10 Display Advertising Books for Beginners
With so much info out there for display advertising, it’s hard to know where to start. Check out our top 10 best books to get direction.
Benefits of Marketing Personas
Developing marketing personas allows you to target your ideal customer with a more genuine message. Learn more about targeting the right audience to gain more business.
Top 10 Tips for Marketing to Millennials and Generation Z
Marketing to millennials and Generation Z is a completely different ballgame. Learn more about developing authentic relationships with this demographic.
Non-profit Website Considerations
The temptation is to keep it inexpensive, but there are special considerations for developing a successful non-profit website. Find out more before you begin.
Questions to Ask When Choosing an Advertising Agency
Choosing an advertising agency is an exciting process. Make it enjoyable and efficient with our checklist of questions.
The 3 Biggest Website Mistakes to Avoid
Are you building trust and loyalty with your website? If you’re not sure, read on to learn about the biggest website mistakes and how to avoid them.
5 Things Your Press Release Must Include
Good press can do wonders for brand recognition. Make sure your press release gets noticed for the right reasons with this list.
Improving Customer Loyalty with Market Segmentation
When you’re growing your small business, the key to customer loyalty may be market segmentation. Read on to learn more.
3 Tips for Marketing to Generation X
There’s lots of talk about Boomers and Millennials. Check out these tips for effective marketing to Generation X.
What Big Box Stores Teach Us about Customer Service
Some stores like Nordstrom have a reputation for excellent customer service, others not so much… Learn about the insights you can get from big box stores.
Should We Invest in Content Marketing?
Learn more about content marketing and the benefits that might make it worthwhile to pursue.
How to Use Testimonials to Increase Sales
Great customer testimonials can help grow your business – they’ll set you apart from the competition and make prospecting easier.
How to Gain Customer Trust and Stay Top of Mind
These days, your prospects have many choices – so, how can you increase trust and stay top of mind? Read on for tips that will keep customers coming to you.
How to Become a Recognized Authority
Your expertise and knowledge are assets you can use to draw in new customers. Learn how to become a recognized authority with these steps.
25 Blog Ideas for Inspired Site Content
Seeking inspired site content? With these 25 blog ideas, you can write engaging posts for all customers.
Market Your Website with Mobile In-App Advertising
By perfecting the use of mobile in-app advertising, you can market your website effectively and thrive in the App Economy.
Cloud Storage Service Means Working from Anywhere
Whether a new startup or an established business, you can work easily and effectively from anywhere with cloud storage.
Resources for Selling Your Online Courses Courses
Small business owners are selling online courses from their websites and other platforms, and you can cash in, too! Learn how to get started.
Top 5 Website Design trends for 2018
Check out 2018’s top website design trends before you set up or redesign your business website.
Guide to Increased Brand Visibility with Social Media
Brand visibility is crucial when staying top-of-mind with customers, reminding them of your products and services. Social media can help you target the right people at the right time.
Getting Your Website Ready for Voice Search
Google Home, Alexa and Siri are changing the way consumers search the internet, is your website ready for voice search? Read on to learn more.
5 Tips for Maximizing Reach of Your Videos
By using engaging content, SEO, and social media sharing, you’ll have no trouble maximizing reach through video marketing.
© 2021 Copyright Sparklight Advertising